Untuk pertama kalinya, pengiklan dan agensi dapat secara langsung membandingkan performa kampanye di TikTok dengan penerbit lain di semua layar, melalui Nielsen ONE
NEW YORK – December 5, 2024 โ Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the U.S. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across all screens, including digital, CTV, and linear. With a better understanding of TikTokโs unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.
Capturing audience engagement on platforms like TikTok is critical as audiences move seamlessly across platforms and devices. Nielsen is uniquely positionedย to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach. The integration with TikTok uses cleanroom technology and Nielsen’s industry-leading panels and data assets to provide independent and verified reporting of demographic data for campaign measurement in Nielsen ONE.ย
“In the dynamic video landscape, brands need to extend their reach beyond traditional channels. TikTok’s commitment to providing diverse measurement tools, including our integration with Nielsen ONE, enables advertisers to understand and leverage cross-media engagement, driving meaningful results,” said Jorge Ruiz, Global Head of Marketing Science TikTok.
"Di tengah ekosistem yang terfragmentasi, para pengiklan semakin tertantang untuk memahami dan membuktikan nilai tambahan dari setiap elemen rencana media mereka. Mengintegrasikan TikTok ke dalam Nielsen ONE membuka bagian penting dari teka-teki ini, memberikan kejelasan yang sangat dibutuhkan dan pada akhirnya membantu para pengiklan untuk membuat keputusan yang paling tepat ketika mereka merencanakan dan mengukur kampanye lintas platform dan penerbit mereka," ujar Ameneh Atai, GM Pengukuran Audiens di Nielsen.
This announcement reinforces Nielsenโsย track record of innovation and modernization of its measurement, coming on the heels of the MRCโs accreditation of integration of first-party live streaming data into National TV measurement. In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement.ย
Untuk pengiklan, agensi, dan penerbit, Nielsen baru-baru ini telah memperluas Nielsen ONE untuk menyertakan kemampuan hasil, selain audiens tingkat lanjut, perencanaan, dan pengukuran. Pengukuran Nielsen didukung oleh data tingkat orang dari panel yang terdiri dari lebih dari 1,2 juta orang dan didukung oleh skala jejak data besar terbesar di industri ini serta cakupan terluas di seluruh digital, linear, streaming, dan CTV.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiencesโnow and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Press Contact
Sarah Muratore
sarah.muratore@nielsen.com
