LiveRamp’s RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK – June 13, 2024 โ Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power Data Besar + Panel advanced audience planning and measurement in Nielsen ONE.ย
Kesepakatan ini menghubungkan sumber data pihak pertama dan ketiga dengan Nielsen melalui LiveRamp, yang memungkinkan audiens untuk direncanakan dan diukur di seluruh platform dengan memanfaatkan Nielsen ONE Ads, paket perencanaan Nielsen, dan solusi Linear Berbasis Data Nielsen. Klien dapat membuat dan memanfaatkan audiens tingkat lanjut di seluruh ekosistem Nielsen untuk perencanaan dan pengukuran yang holistik dan menyeluruh di seluruh layar baik di tingkat rumah tangga maupun orang.
Integrasi LiveRamp memperluas interoperabilitas Nielsen di dalam pasar, meningkatkan integrasi yang telah berlangsung lama dengan para penerbit, platform, penyedia data, dan perusahaan-perusahaan induk agensi. Penambahan RampID dari LiveRamp untuk konektivitas ekosistem dan kolaborasi memperkuat kasus penggunaan yang selalu aktif di seluruh platform, memungkinkan klien untuk membangun dan mengevaluasi pemirsa secara langsung dalam skala besar untuk perencanaan dan pengukuran TV lintas platform yang lebih baik.
โWe’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, Nielsen. โOur integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”
โOur integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.โ
โLiveRamp and Nielsenโs new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,โ said Mike Bregman, Chief Activation Officer for Havas Media Network North America. โThis integrated solution will enable us to leverage first- and third-party data and weโre excited to introduce it across our portfolio.โ
Tentang Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesโnow and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Tentang LiveRamp
LiveRamp is the data collaboration platform of choice for the worldโs most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use casesโwithin organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.
Tekan kontak
Landon Oakum
Sr. Communications Manager
landon.oakum@nielsen.com
