Pembaruan mencakup pengukuran semua properti FOX di seluruh siaran, kabel, dan termasuk Nielsen ONE Iklan
NEW YORK – January 23, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with FOX. The deal includes measurement of FOX networks across broadcast (FOX), cable (FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, FOX Business Network) and free streaming (FOX Weather) and includes Nielsen ONE Ads measurement across all FOX properties. Also with this agreement, FOX will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.
Nielsen juga terus menjadi penyedia pengukuran untuk pengukuran iklan digital di platform streaming FOX, Tubi.
"FOX berada di garis terdepan dalam menyediakan konten berita, olahraga, dan hiburan yang berharga bagi jutaan pemirsanya, dan kami menghargai hubungan jangka panjang kami dengan FOX," ujar Amilcar Perez, Chief Revenue Officer Nielsen. "Seiring dengan fokus kami untuk terus berinovasi dalam pengukuran untuk memenuhi kebutuhan klien kami, kami bangga bahwa klien seperti FOX memilih Nielsen untuk menyediakan data pengukuran pemirsa di seluruh properti digital dan linier yang dibutuhkan untuk memberikan nilai tambah bagi mitra pengiklannya."
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Media Contact
Sarah Muratore
sarah.muratore@nielsen.com
