Kesepakatan multi-tahun sekarang mencakup pengukuran Over the Top
NEW YORK – March 27, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement.
Sebagai bagian dari perjanjian baru ini, Circle City sekarang akan memanfaatkan pengukuran Over the Top (OTT) lokal Nielsen, yang mengukur pemirsa lokal di seluruh aplikasi streaming dan televisi linier. Kemampuan tambahan ini akan menghasilkan Impressions tambahan untuk platform Broadcast dan Digital Circle City dan memberikan pandangan paling komprehensif tentang jangkauan mereka di berbagai platform, memperkuat wawasan utama tentang pemirsa mereka dan pada akhirnya peluang pendapatan tambahan yang baru.
“At Circle City we’re proud to serve our local communities every day. We truly value Nielsen’s approach to innovation and ongoing investments in Local TV. We are excited to be adding Local OTT measurement to gain an even deeper understanding of our local audiences regardless of where or how they’re watching,” said DuJuan McCoy, Owner & President of Circle City Broadcasting.
“We are thrilled to extend our long-standing work with Circle City to report their deep & diverse audiences with insights they need to drive content decisions and incremental revenue opportunities for their audiences across Indiana,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “As our Big Data + Panel solution for Local TV comes to market this year, Nielsen remains committed to serving our customers with best in class Local TV measurement inclusive of Over-the-Air, Out-of-Home and direct persons measurement , and representing the diverse communities served by broadcasters like Circle City.
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan. Nielsen beroperasi di seluruh dunia di lebih dari 55 negara. Pelajari lebih lanjut di www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Media contact
Sarah Muratore
Nielsen
sarah.muratore@nielsen.com
