Auckland, New Zealand – March 27, 2024 - Data released today by Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation in 2023.
Daftar Nielsen tentang 20 pengiklan dengan pengeluaran tertinggi di Selandia Baru merupakan hasil dari analisis terperinci, yang memberikan gambaran akurat tentang tren dan pengeluaran iklan antara Januari dan Desember tahun lalu.
Raksasa ritel Harvey Norman menduduki peringkat teratas, mengukuhkan posisinya sebagai pengiklan terbesar di negara ini, diikuti oleh Foodstuffs NZ dan Woolworths.
ANZ menduduki posisi teratas dalam daftar lembaga keuangan, berada di nomor 4, sementara Spark adalah pembelanja iklan telekomunikasi teratas, berada di urutan ke-5 dalam daftar.
In a bid for dominance over New Zealand’s lucrative hardware and garden market, Mitre 10 (13th) outspent Bunnings (18th), while KFC was the highest spending fast food advertiser, coming in at number 6 – three places ahead of rival McDonald’s.
Nielsen New Zealand’s Ad Intel Commercial Lead, Nick Whitehead, said: “Nielsen’s NZ Ad Intel spend data for 2023 clearly demonstrates that marketers aren’t just advertising because they feel they have to – they’re its biggest champions. They know it’s still the best, most economical way of creating lasting connections between NZ consumers and brands. Top-tier data, like that provided by Nielsen Ad Intel, is crucial if you want to get the edge on your competition in a market as crowded as New Zealand.”
About Nielsen Ad Intel
Ad Intel menyediakan sumber intelijen periklanan lintas platform terlengkap yang tersedia saat ini. Dengan perangkat lunak yang intuitif, tinjau dan bandingkan aktivitas iklan di seluruh media, perusahaan, kategori, atau merek, serta data historis.
Catatan: Nielsen memantau belanja iklan bruto di media besar dengan nilai kartu tarif yang dipublikasikan. Meskipun diskon tersedia dari beberapa pemilik media, tarif tidak tersedia secara terbuka. Harap diperhatikan juga bahwa angka-angka pengelompokan kategori dan merek/produk dikelompokkan berdasarkan kebijaksanaan Nielsen.
Tentang Nielsen
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Media Contact
Dan Chapman
Wakil Direktur, Komunikasi, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
