YouTube berada di posisi teratas dengan hampir 10% dari total penggunaan TV.
Disney menempati posisi #1 didorong oleh kinerja Disney+ yang kuat.
NEW YORK - July 23, 2024 – Netflix exhibited the largest monthly growth in the June 2024 Media Distributor Gauge report, Nielsen’s cross-platform view of total TV consumption aggregated by media company. With usage up 11.8% compared with May, Netflix added almost a full point to its share of total TV usage and moved from the sixth ranking media company in May, to fourth in June, accounting for 8.4% of TV for the month.
As covered in Nielsen’s report of The Gauge, 40.3% of time spent watching TV in June was attributable to streaming. Pure-play streamers like Netflix and YouTube saw the most benefit from a big streaming month. Time spent watching YouTube on television was up 4.2% in June to push the streamer to nearly 10% of total TV usage, securing another month with the second largest share of TV among media distributors.
Sementara delapan dari 14 perusahaan yang berada di peringkat Media Distributor Gauge menunjukkan peningkatan penggunaan di bulan ini, platform streaming afiliasi membantu menyeimbangkan kembali pangsa penayangan untuk distributor multi-platform secara keseluruhan. Dengan 10,8% dari waktu menonton TV di bulan Juni, Disney mempertahankan posisi teratas di antara para distributor media, didorong oleh peningkatan penggunaan Disney+ sebesar 15%. Selain itu, Tubi, yang meraih 2,0% TV di bulan Juni dan peningkatan penggunaan sebesar 15%, naik peringkat di antara sesama afiliasi FOX dan menjadi perusahaan dengan kinerja terbaik kedua di belakang FOX News Channel, membantu FOX naik menjadi 6,6% TV (+0,2 pt).
NBCU mempertahankan posisinya sebagai distributor media peringkat ketiga pada bulan Juni dengan 8,5% TV, meskipun mengalami penurunan setengah poin pangsa. Olimpiade pasti akan menjadi sorotan utama NBCU sepanjang bulan Juli dan Agustus karena liputan mereka tentang acara dua tahunan ini secara historis telah menarik banyak pemirsa ke semua platformnya.
The lack of sports and drama content on broadcast networks was, however, beneficial to cable entrants A&E, AMC and Hallmark whose affiliates helped fill the gaps by riding increases in viewing across cable’s feature film and drama genres.
- A&E: 1.4% share of TV; up 11.1%, +0.2 pt.
- Hallmark: 1,2% pangsa pasar TV; naik 6,1%, +0,1 pt.
- AMC: 1,1% pangsa TV; naik 7,7%, +0,1 pt.
Interval pengukuran untuk bulan Juni 2024 adalah 27/05/24 hingga 30/06/24.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
Press Contact
Lauren Pabst, Nielsen
lauren.pabst@nielsen.com
