FOX menunjukkan keuntungan bulanan terbesar karena beberapa distributor sepak bola NFL dan NCAA mencatat pertumbuhan dua digit pada bulan September.
ESPN dan ESPN2 masing-masing memberikan peningkatan bulanan lebih dari 100% untuk membantu mendorong Disney.
NEW YORK – October 22, 2024 - The return of the NFL and NCAA football kicked off significant gains for media companies in September, as Disney reclaimed the top spot with 11.3% of TV and marked the third consecutive monthly lead-change in Nielsen’s Media Distributor Gauge. Disney notched a 17% viewing increase in September and added 1.8 share points over August—the largest share increase among all reported distributors. Disney’s 17% growth can be attributed to gains from ESPN (+101%) and ESPN2 (+165%), and its ABC broadcast affiliates (+25%).
While NFL and college football games were primary drivers of various viewership upticks noted in the September 2024 Gauge report, the Media Distributor Gauge provides additional insight into how those upticks affected media companies. In addition to Disney, other distributors recorded double-digit viewing increases in September, including FOX (+18%) and Amazon (+13%). Like Disney, FOX also exhibited a considerable bump in viewing to its broadcast affiliates and was up 69% compared to August. Overall, FOX’s share of television viewing climbed to 7.3% (+1.3 pt.) in September, and Amazon finished with 3.7% of TV (+0.5 pt.), which was a new high water mark for the streaming distributor.
Ultimately, as viewers shifted their focus to football in September, eight of the 14 reported media companies experienced viewing decreases this month, including NBCU. Despite falling 4.1 share points in the wake of a record breaking August powered by the Olympics, NBCU would have likely exhibited growth similar to the aforementioned distributors. They still managed to finish in the top three, however, and came in behind YouTube with 9.3% of TV.
Karena kebiasaan menonton terus menunjukkan dampak musim dan olahraga, pendekatan multi-platform yang dimaksimalkan untuk keterlibatan pemirsa seperti yang telah kita lihat di bulan Agustus dan September akan menjadi mekanisme strategis yang penting di bulan-bulan mendatang.
Bulan pengukuran pada September 2024 mencakup lima minggu: 26 Agustus 2024 hingga 29 September 2024. Minggu pengukuran Nielsen berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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