Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.
Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organized hierarchically from broad, high-level concepts (Level 1) to more granular, specific concepts (Level 4). For example, under the broad L1 mood descriptor of “fun” sits ‘quirky,’ one of 22 more granular mood descriptors.
Gracenote memberikan deskriptor yang semakin terperinci pada film dan acara TV untuk memberikan pemahaman yang paling jelas tentang susunannya di berbagai dimensi. Sifat hirarkis dari taksonomi ini juga memungkinkan untuk membandingkan dan mengkontraskan konten melalui deskriptor induk yang lebih luas dan lebih tinggi.
Inilah yang kami temukan ketika kami menganalisis suasana hati tingkat tinggi dari film-film yang dinominasikan untuk Film Terbaik selama 15 tahun terakhir.
• The most important moods of 82% of the 136 movies nominated for Best Picture since 2010 include those classified under just four of the possible 17 at the top of Gracenote’s mood hierarchy – “emotional”, “fun”, “powerful” or “tense”.
• This year, nine of the 10 nominees’ most important moods come from within one of these four groups. The sole exception is Hal-hal yang buruk whose primary mood is ‘wondrous’, classified under “fantastic” by Gracenote’s taxonomy.
• The “thoughtful” Parasite (2020) is the only Best Picture winner since The Departed (2007) which does not have a primary mood classified under “emotional”, “fun”, “powerful” or “tense” in Gracenote’s Video Descriptors.
• “Powerful” movies have been the most popular nominees for Best Picture over the past 15 years. The ‘epic’, ‘gripping’ Oppenheimer, the ‘compelling’ Pembunuh Bulan Bunga and the ‘uplifting’ Kehidupan lampau are all “powerful” nominees this year.
• Kehidupan lampau also has a “romantic” mood and is therefore the only one of this year’s nominees with one of the eight calmer L1 moods amongst its primary descriptions.
• Only 26% of nominees for Best Picture in the last 10 years have had one of these eight calmer L1 moods amongst their most important features – “heartwarming”, “thoughtful”, “introspective”, “mysterious”, “upbeat”, “romantic”, “serious” or “dark” according to Gracenote’s analysis. In the 10 years from 2005 to 2014, 42% of Best Picture nominees had one of these primary L1 moods.
• Fiksi Amerika, Barbie dan The Holdovers are this year’s “fun” nominees with all three being either ‘satirical’, ‘hilarious’ or both according to Gracenote.
• The ‘moving’ Maestro and ‘somber’ Zona Minat both have “emotional” moods. The Zone of Interest, like Pembunuh Bulan Bunga, also has a “frightening” mood amongst its most important.
• “Frightening” moods are unusual amongst Best Picture nominees. Since 2010, the only “frightening” Best Picture nominees before this year’s pair were the ‘terrifying’ Get Out (2017) and the ‘brutal’ 127 Hours (2011).
• The “tense” Anatomi Jatuh and the aforementioned “fantastic” Hal-hal yang buruk complete this year’s Best Picture nominees.
Catatan: Sensual tidak termasuk dalam bagan di atas. Tidak ada nominee Film Terbaik yang pernah memiliki suasana hati utama yang termasuk dalam kelompok sensual.
Suasana hati utama untuk nominasi Oscar tahun ini untuk Film Terbaik
| Film | L4 – Granular/Child Descriptors | L1 – Broad/Parent Descriptors |
| Fiksi Amerika | Satir, Menegangkan | Menyenangkan, Tegang |
| Anatomi Jatuh | Tidak dapat diprediksi | Tegang |
| Barbie | Kocak, Satir | Menyenangkan |
| The Holdovers | Kocak. | Menyenangkan |
| Pembunuh Bulan Bunga | Menarik, Meresahkan | Kuat, Menakutkan |
| Maestro | Bergerak | Emosional |
| Oppenheimer | Mencekam, Epik | Kuat |
| Kehidupan lampau | Menggembirakan, Romantis | Kuat, Romantis |
| Hal-hal yang buruk | Menakjubkan | Fantastis. |
| Zona Minat | Suram, Mengerikan | Emosional, Menakutkan |
Tentang Deskriptor Video Gracenote
Gracenote Video Descriptors, part of Gracenote’s Advanced Discovery suite of offerings, provides hierarchical, rich descriptors with a structured global taxonomy applied across content. The taxonomy provides descriptors across mood, theme, scenario, character, setting and topic, enabling customers to connect audiences with fresh and relevant content aligning with their preferences – increasing viewer satisfaction, engagement and retention on their services. For more information: https://beta.nielsen.com/solutions/content-metadata/video-descriptors
About Gracenote
Gracenote adalah unit bisnis solusi konten Nielsen yang menyediakan metadata hiburan, ID konten, dan penawaran terkait kepada para kreator, distributor, dan platform terkemuka di dunia. Teknologi Gracenote memungkinkan navigasi konten yang canggih dan kemampuan penemuan yang memastikan konsumen dapat dengan mudah terhubung dengan musik, acara TV, film, dan olahraga yang mereka sukai sambil memberikan analisis konten yang kuat sehingga keputusan bisnis yang kompleks menjadi lebih sederhana.
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
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