New York – January 31, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies.
Share of Ear dari Edison adalah layanan yang sangat dihormati dan dikutip secara luas yang memberikan wawasan mendalam tentang lanskap audio yang lengkap, termasuk radio siaran, streaming, podcasting, audio yang diunduh, speaker pintar, dan sumber konten audio lainnya. Edison telah melakukan studi Share of Ear dalam beberapa gelombang setiap tahun sejak 2014. Edison Podcast Metrics mengukur estimasi pendengar berbasis orang dengan menggunakan survei yang sering diperbarui untuk memberikan gambaran lengkap tentang pendengar podcast yang berkembang pesat.
Nielsen is committed to providing a complete view of the unduplicated audience across multiple platforms. Edison Podcast Metrics and Share of Ear services complement and support this vision by providing advertising agencies with a holistic view of audio and podcasting today. Edison services will be offered as part of Nielsen’s portfolio of audio dan podcasting solutions, including Podcast Buying Power and Podcast Ad Effectiveness studies, that support investment decisions in the ever-changing podcast ecosystem.
"Lanskap media berkembang dengan cepat dan agensi memiliki kebutuhan penting untuk memahami bagaimana semua bagian dari teka-teki media dapat saling melengkapi," kata Jon Kaiser, Kepala Bisnis Agensi dan Pengiklan Langsung Nielsen. "Wawasan Edison adalah yang terbaik di kelasnya dan Nielsen sangat antusias untuk bekerja sama dengan mereka dalam memberikan wawasan mendalam kepada para perencana media dan pembeli mengenai lanskap audio secara keseluruhan dan audiens podcasting yang berkembang pesat."
"Share of Ear dan Edison Podcast Metrics memberikan data yang sangat kaya kepada biro iklan dan klien mengenai total audio universe," kata Larry Rosin, Presiden Edison Research. "Kami sangat senang dapat bekerja sama dengan Nielsen untuk mengembangkan dunia audio dengan memberikan informasi tentang total pendengar audio kepada para perencana dan pembeli."
Layanan Share of Ear® dan Edison Podcast Metrics didasarkan pada survei terhadap orang berusia 13 tahun ke atas di Amerika Serikat, dan diperbarui empat kali dalam setahun. Agensi yang tertarik untuk mengetahui lebih lanjut tentang Share of Ear dan Edison Podcast Metrics dapat menghubungi perwakilan Nielsen.
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Tentang Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients worldwide, having conducted research in 66 countries. Edison Research’s The Infinite Dial® series has been the survey of record for digital audio, social media, podcasting, smart speakers, and other media-related technologies since 1998. The company’s Share of Ear® survey is the only single-source measure of all audio in the U.S. Edison Research is the leading podcast research company in the world, producing the only survey-based data on podcast listening in the U.S, Edison Podcast Metrics, and has conducted research for many companies in the space. Since 2004, Edison Research has been the provider of election data, race projections and analysis to the National Election Pool (ABC News, CBS News, CNN, NBC News) for every presidential primary and general election.
