Memberdayakan pengiklan dan agensi untuk mengoptimalkan investasi kampanye dan ROI mereka dengan pengukuran iklan lintas media
Seoul, South Korea – 7 February 2023 – Nielsen has today announced the launch of cross-media ad measurement Total Peringkat Iklan (TAR) in South Korea, to deliver independent and actionable reporting for deduplicated audience reach across TV and digital platforms (computer, mobile and tablet).
Total Ad Ratings couples comprehensive Digital Ad Ratings (DAR) data with Peringkat TV Nielsen data to deliver reporting of deduplicated audiences across TV and digital, with resilient measurement of digital properties.
Dengan integrasi yang dimiliki Nielsen Digital Ad Ratings dengan Google, Nielsen dapat mengukur inventaris iklan YouTube dan menyediakan pelaporan audiens independen di seluruh platform digital. Karena pengiklan terus mencari pengukuran holistik di seluruh video, kemampuan Nielsen untuk mengukur inventaris di dua saluran utama dalam Total Ad Ratings adalah kunci untuk menyediakan metrik lintas platform yang dapat digunakan oleh pembeli dan penjual media untuk bertransaksi.
Karena audiens terlibat dengan iklan di lebih banyak perangkat dan platform daripada sebelumnya, semakin sulit bagi pembeli dan penjual media untuk memahami jangkauan total. Deduplikasi sangat penting untuk mengidentifikasi jangkauan audiens unik yang sebenarnya dan efektivitas kampanye iklan. Seseorang dapat melihat iklan yang sama beberapa kali di berbagai platform. Jika pemirsa melihat iklan di TV, komputer, dan tablet mereka, penting untuk menghitung setiap eksposur platform, sambil melaporkan satu pemirsa di ketiga platform tersebut.
Manfaat Utama:
- An independent measurement solution bringing together Nielsen’s own TV and digital solutions
- Deduplication across people-based datasets
- Metrik yang sebanding consistent with Digital Ad Ratings and Nielsen TV ratings
- Cross-platform coverage with deduplication across TV, computer and mobile audiences
YongHoon Cha, Associate Director, Nielsen South Korea said “Marketers can now better evaluate and optimise their campaigns by leveraging Nielsen’s measurement of inventory on two major channels in TAR in a comprehensive manner, and advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across TV and digital platforms .
“We are pleased that YouTube measurement within Nielsen’s Total Ads Rating solution is expanding to Korea. We firmly believe independent measurement helps the industry better navigate an increasingly fragmented media landscape,” said Harrison Kim, Country Director, Google Korea. “With better tools from measurement from companies like Nielsen, advertisers can be more strategic about their investments.
Peluncuran Peringkat Iklan Total di pasar tertentu merupakan langkah penting dalam memberikan metrik yang tepercaya dan terdeduplikasi di semua platform dan penerbit, serta menjadi fondasi strategi lintas media global kami.
About Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Kontak:
Kyoji Nakao
