Nielsen dan digitalAudience mengumumkan kolaborasi pengukuran data untuk pengukuran web terbuka di Eropa Barat Laut

digitalAudience will contribute demographic data to the Nielsen Identity System to increase the coverage in Nielsen’s digital ad measurement for the open web, connecting digital impressions to demographics across millions of devices.

Amsterdam – May 11, 2023 – Nielsen, a global leader in audience measurement, data and analytics and digitalAudience, a leading Amsterdam-based Data Collaboration and Cleanroom platform, today announced their cooperation to power open web measurement in key international markets in Northwestern Europe. digitalAudience will help fuel Nielsen’s demographic data starting with the Netherlands. The two companies have plans to expand their relationship into more markets in the region during 2023.

Nielsen will integrate demographic data provided by digitalAudience into the Nielsen Identity System to provide more scope and accuracy in Nielsen’s digital ad measurement for the open web, connecting digital impressions to demographics across millions of devices. Advertisers and publishers can use Peringkat Iklan Digital Nielsen with confidence knowing that the solution is aimed towards appropriately assigning and deduplicating audience demographics across mobile and PC platforms when a digital ad is viewed.

Dengan inisiatif ini, Nielsen dan digitalAudience akan semakin memperkuat kemampuan industri untuk mempertahankan pengukuran independen di seluruh platform di mana ketersediaan pengidentifikasi pihak ketiga sedang menurun.

"Kerja sama kami dengan digitalAudience semakin memperluas Sistem Identitas Nielsen di Eropa Utara, dengan Belanda sebagai pasar pertama yang penting untuk mendapatkan manfaat dari hubungan ini. Hal ini juga menunjukkan komitmen kami terhadap pengukuran independen dan interoperabilitas pasar, memfasilitasi ekosistem terbuka untuk industri media, dengan audiens yang terduplikasi di berbagai platform," ujar Cecilie Westh, EMEA Leader, JIC Measurement, Nielsen. "Kami terus mengembangkan teknologi kami dan memperkenalkan metodologi inovatif di bidang pengukuran audiens. Para pemain regional utama seperti digitalAudience semakin memungkinkan kami untuk mempercepat misi ini."

Ruben Niet, CEO digitalAudience mengatakan: "Kami sangat senang dapat bekerja sama dengan Nielsen dalam bidang yang penting bagi industri kami. Menghubungkan sumber data kami yang berharga dengan data Nielsen yang sudah ada, akan semakin memperkuat kemampuan industri untuk mempertahankan pengukuran di seluruh saluran digital di dunia tanpa cookie di dalam pasar kami."

Tentang Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).

Tentang digitalAudience

digitalAudience is a data-collaboration and cleanroom platform that enables its customers to maximize their marketing effectiveness in a privacy first, technology led manner. Our platform helps companies gain maximum addressability with their customers and prospects by connecting valuable data sources to their first party data. We do this by offering onboarding, collaboration, and activation with privacy at its core.

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