Seorang veteran selama 23 tahun di hampir setiap aspek bisnis Nielsen, Rao akan membawa pemimpin global dalam pengukuran audiens, data, dan analisis ke masa depan
David Kenny menjadi Executive Chairman
New York – September 14, 2023 – Nielsen, the global leader in audience measurement, data and analytics, announced today that Karthik Rao has been named CEO, effective immediately. David Kenny, who has served as CEO since 2018, will assume the role of Executive Chairman.
“Nielsen has been my home for most of my career, and I could not be more excited for this new opportunity,” said Rao. “Providing our client partners, the ad industry, and content creators of all types, the most accurate information possible is our singular goal. Nielsen invented measurement a century ago. In that time, the way audiences consume content has fundamentally shifted many times over, and we are committed to continuing to partner with our customers to lead that change. I am fortunate to work alongside the best in the business, around the world, as we address unprecedented times of transition in our business. Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond.”
David Kenny said: “This is an exciting day for Nielsen and for me. I have been fortunate to lead this company through some extraordinary times in the past five years, working alongside Karthik for much of it. As I transition to my new role and my operating responsibilities come to an end, I hand over leadership to someone with extensive experience in knowing what Nielsen does best, backed by the skills and understanding to position the company for a vibrant future. He has my complete support and I wish him, and everyone at Nielsen, nothing but tremendous success.”
Nielsen didukung oleh Elliott Investment Management L.P. ("Elliott"), dan Brookfield Business Partners L.P., bersama dengan mitra institusional (secara bersama-sama disebut "Brookfield").
Sejak awal tahun 2023, Rao telah menjabat sebagai CEO bisnis Audience Measurement Nielsen, yang bertanggung jawab untuk mendorong dan mengembangkan pengukuran audiens Nielsen di tengah-tengah disrupsi dan transisi yang belum pernah terjadi sebelumnya. Fokus utamanya adalah untuk memungkinkan mata uang di semua model distribusi dan konsumsi media secara global.
Sebelum diangkat sebagai CEO bisnis pengukuran audiens, Rao menjabat sebagai Chief Operating Officer Nielsen. Sebelumnya, ia adalah CEO Nielsen Portfolio, memimpin divisi yang sepenuhnya independen yang terdiri dari Nielsen Entertainment, Nielsen Gracenote, Nielsen Brandbank, dan bisnis Nielsen Telecom di seluruh pasar global.
David Kerko, Kepala Ekuitas Swasta di Elliott, mengatakan: "Kami telah menghabiskan lima tahun terakhir untuk bekerja sama dengan Nielsen, dan bahkan lebih dekat lagi sejak akuisisi hampir setahun yang lalu. Kami telah melihat kemajuan yang luar biasa, dan kami ingin berterima kasih kepada David atas semua yang telah ia lakukan untuk berkontribusi pada kesuksesan tersebut. Karthik kini menjadi pemimpin yang tepat untuk Nielsen, yang berada di posisi yang tepat untuk berevolusi dan mendukung ekosistem media yang sedang mengalami periode perubahan dramatis. Pengalaman industri Karthik yang luas, hubungan dengan klien yang mendalam, dan rekam jejak yang telah terbukti membuatnya cocok untuk mengelola evolusi ini dan menjadikan nilai Nielsen lebih kuat dari sebelumnya."
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook dan Instagram).
Tentang Elliott
Elliott Investment Management L.P. manages approximately $59.2 billion of assets as of June 30, 2023. Founded in 1977, it is one of the oldest funds under continuous management. The Elliott funds’ investors include pension plans, sovereign wealth funds, endowments, foundations, funds-of-funds, high net worth individuals and families, and employees of the firm. For more information, please refer to the Elliott website at www.elliottmgmt.com.
Tentang Mitra Bisnis Brookfield
Brookfield Business Partners is a global business services and industrials company focused on owning and operating high-quality businesses that provide essential products and services and benefit from a strong competitive position. Investors have flexibility to invest in our company either through Brookfield Business Corporation (NYSE, TSX: BBUC), a corporation, or Brookfield Business Partners L.P. (NYSE: BBU; TSX: BBU.UN), a limited partnership. For more information, please visit https://bbu.brookfield.com.
Brookfield Business Partners is the flagship listed vehicle of Brookfield Asset Management’s Private Equity Group. Brookfield Asset Management is a leading global alternative asset manager with over $850 billion of assets under management. More information is available at www.brookfield.com.
