Pada tanggal 5 Oktober 2023, lebih dari 2.260 karyawan Nielsen di 39 negara menjadi sukarelawan dalam acara tahunan Nielsen Global Impact Day (NGID) yang kesebelas. NGID adalah hari pelayanan tahunan kami yang menghidupkan komunitas dan budaya kami. Para sukarelawan Nielsen secara kolektif mencatat lebih dari 10.000 jam kerja sukarela di lebih dari 350+ acara dan kegiatan individu untuk hampir 300 organisasi.
Nielsen employees volunteer to support the communities where we live and work. “Volunteering is the compass that guides us through the winds of change, pointing us towards a purpose greater than ourselves,โ said Benjie Lu, Executive Director – Digital Operations for Asia Pacific and Cares and Green BRG Regional Leader for Asia Pacific. โIn times of transformation, I’ve witnessed volunteering programs like NGID not only ignite employee engagement but also foster a resilient spirit within organizations. When we give back to our communities, we strengthen the bonds that hold us together, and in doing so, we find the strength to navigate any storm with unwavering unity and purpose.โ And volunteering doesnโt just happen on NGIDโall employees have 24 hours of annual volunteer time to use not only during our global day of service but throughout the year.
Inisiatif global ini merupakan ajakan tahunan untuk bertindak bagi Cares, salah satu dari 13 Business Resource Group (BRG) Nielsen, yang berfokus untuk mendorong aksi sosial melalui kegiatan sukarela. Dengan bimbingan para pemimpin Cares, lebih dari seratus karyawan di seluruh perusahaan dimobilisasi untuk memimpin kegiatan sukarela di seluruh dunia dan mendorong rekan-rekan mereka untuk berpartisipasi.
Sebagai contoh, para sukarelawan Nielsen membuat kartu flash untuk mendukung para lansia dengan inklusi digital, menyortir dan mengemas makanan, membersihkan taman dan pantai, mengadakan lokakarya tentang keterampilan kepemimpinan, membuat peta untuk membantu organisasi kemanusiaan, memberikan koneksi dan persahabatan kepada para lansia, dan masih banyak lagi.
As part of our companyโs purpose to power a better media future for all people, Nielsen also collaborated with Common Impact for our first in-person skills-based volunteering event at our New York City office. 28 Nielsen volunteers worked in teams to propose solutions and provide actionable recommendations to four nonprofits driving representation in media and technology and the use of technology for social impact. The participating nonprofits included: AI4ALL, The National Association of Broadcasters Leadership Foundation (NABLF), The Paley Center for Media, and Potential Energy Coalition. Teams worked on a variety of projects covering website strategy, audience targeting, sponsorship growth, and data management. In a follow-up survey, all of the nonprofits reported they will be able to use or implement the work created and guidance provided in the next 12 months.
"Meskipun kami telah mengadakan acara-acara kerelawanan berbasis keterampilan secara virtual sebelumnya, sungguh luar biasa melihat bagaimana pengalaman langsung ini benar-benar memperdalam keterlibatan antara sukarelawan Nielsen dan organisasi nirlaba," ujar Andrea Bertels, Vice President, Corporate Citizenship di Nielsen. "Semua manfaat dari kegiatan sukarelawan berbasis keterampilan - paparan kepada para pemimpin senior, berbagi keahlian lintas sektor, pemikiran inovatif dengan menggunakan keterampilan Anda dalam konteks baru, dan dampak sosial yang lebih dalam bagi organisasi nirlaba, hanya untuk beberapa nama - menjadi nyata dalam acara ini."
While our annual day of service is a high-point of our volunteering efforts, Nielsenโs commitments to our communities are year-round. As part of our ESG goals, we are striving to increase employee participation in community-oriented programs to 30% by 2024, and contribute $30 million in pro bono data, public reports and other support to organizations and efforts powering the better media future that we all envision. In 2022, we achieved 24.3% participation in community programs and provided an estimated $21.7 million in kind donations through pro bono projects and skills-based volunteering.
