Peringkat Iklan Digital memberikan pandangan komprehensif tentang pemirsa Studio71 di seluruh jaringannya
NEW YORK – May 26, 2022 – Global media company Studio71 and Nielsen (NYSE: NLSN) announced an agreement where Studio71 will use Peringkat Iklan Digital Nielsen (DAR) “Always On” measurement. The agreement enables Studio71 to run DAR in all 37 global markets where DAR is available.
Studio71 will use Nielsen’s “Always On” DAR measurement to get a comprehensive view of its cross-channel networks, including connected TV (CTV). This will enable evaluation of the performance of advertising campaigns with independent, third-party, audience verification metrics and consistent persons-level reporting.
“Nielsen Digital Ad Ratings, widely adopted by advertisers, gives Studio71 more holistic insights and will demonstrate the true breadth of their inventory to fully showcase their value to media buyers, agencies and advertisers,” said Kim Gilberti, SVP, Product Management, Nielsen. “Enabling ’Always On’ measurement is critical for publishers because it expands visibility into their entire portfolio performance, leveraging data to drive more efficient media plans and, ultimately, a higher return on investment. It also makes it seamless for advertisers to enable measurement at scale.”
Pemasar yang memilih pengukuran DAR "Always On" di Studio71 akan memiliki lebih banyak data tayangan untuk meningkatkan kemampuan menayangkan iklan kepada audiens yang diinginkan, memahami jangkauan dan mengelola frekuensi, dan lebih memahami audiens yang melihat iklan.
"Integrasi DAR 'Always On' dari Nielsen memberikan kami kemampuan untuk terus menganalisis dan mengoptimalkan kantong-kantong demografis dalam inventaris iklan kami, dan pada gilirannya kami dapat menggunakan data tersebut secara lebih efektif untuk perencanaan dan penargetan media," ujar Tariq Abouddafar, SVP Operasi Platform Iklan, Studio71. "Hal ini memungkinkan kami untuk menawarkan efisiensi yang lebih besar kepada klien kami dengan menghilangkan pemborosan iklan. Sejak integrasi kami, para mitra kami telah melihat peningkatan kinerja yang sangat besar dalam menjangkau target audiens, semuanya diverifikasi oleh kemampuan pengukuran Nielsen yang terdepan."
Agreements like this are another important step towards increased industry coverage which will be provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution. The media industry needs comprehensive coverage across platforms, services and devices and measurement of all audiences, including CTV and streaming. Solutions like “Always On” DAR measurement will help Studio71, a digital first company, demonstrate the reach their network has for advertisers, and will allow Studio71 to compete for cross-media spend. Studio71’s network runs across computer, mobile and CTV devices which emphasizes the importance of third-party cross-device monitoring and consistent persons-level reporting for the company.
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About Studio71
Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The S71 content division produces thousands of original videos for Studio71’s owned and operated channels, podcasts, and apps, and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The S71 sales division connects advertisers with Studio71’s top digital creators for targeted media campaigns and custom branded content. A Red Arrow Studios company, Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
