Dataset baru melacak penyandang disabilitas dalam pemrograman sebagai
khalayak yang beragam berusaha untuk melihat diri mereka tercermin secara lebih adil
EMERYVILLE, CA – December 8, 2022 – Gracenote, the content solutions pillar of Nielsen, has expanded the scope of its Inclusion Analytics solution adding new disability representation data to the talent gender, race, ethnicity, and sexual orientation information currently tracked. By providing visibility into the presence of physical, intellectual, cognitive, mental, sensory, and other disabilities in people appearing in popular programming, Gracenote Inclusion Analytics paves the way for more equitable and accurate representation amongst the disability community and more informed decision-making around content investments. The disability nonprofit RespectAbility provided guidance in tracking this new data.
According to the Centers for Disease Control and Prevention, 26% of adults in the U.S. have a disability, either visible or non-apparent.1 In comparison, Share of Screen analysis from Gracenote Inclusion Analytics reveals just 8.8% of the top recurring cast members in popular broadcast, cable, and subscription video on demand (SVOD) programming represent the disability identity group.
Jelas bahwa pemirsa semakin menuntut keragaman, kesetaraan, dan inklusi dalam konten yang mereka pilih untuk terlibat. Studi Nielsen 2022 tentang Sikap terhadap Representasi di TV menemukan bahwa 48% pemirsa lebih cenderung menonton konten yang merepresentasikan kelompok identitas mereka, meningkat 13% dari tahun sebelumnya. Selain itu, 34% penyandang disabilitas yang disurvei menyatakan bahwa mereka merasa kurang terwakili di media dan 52% menyatakan bahwa mereka direpresentasikan secara tidak akurat. Penambahan data disabilitas ke dalam Gracenote Inclusion Analytics memberdayakan industri hiburan untuk berinvestasi dalam representasi yang seimbang dan otentik dari komunitas disabilitas dalam konten.
"Lebih dari satu dari empat orang dewasa di Amerika Serikat saat ini hidup dengan disabilitas, namun aktor tanpa disabilitas masih dipilih untuk memerankan mereka di acara TV dan film," kata Halleh Kianfar, Wakil Presiden, Produk di Gracenote. "Ini adalah salah satu contoh yang menunjukkan besarnya peluang untuk menciptakan dan berinvestasi dalam konten yang lebih representatif. Memulai perubahan positif dimulai dengan mengukur keragaman talenta yang ditampilkan di berbagai kelompok identitas dan interseksionalitas, dan kami bangga bahwa Gracenote Inclusion Analytics melayani tujuan penting ini."
“We were honored to provide input to Nielsen’s Gracenote leading to new metrics indicating progress on representation of disabled talent on screen,” said Lauren Appelbaum, SVP of Communications and Entertainment & News Media at RespectAbility. “Being able to measure the gap in representation of disability is a powerful capability that equips the media industry to act and invest in representative content and disabled talent. We hope tracking representation will lead to an increase over time.”
Nilai disabilitas yang sekarang dilacak di Gracenote Inclusion Analytics mencakup berbagai kategori dan individu dapat masuk dalam lebih dari satu kategori:
- Neurodivergensi
- Intelektual/Pengembangan
- Visual
- Mendengar
- Fisik
- Kesehatan Mental
Data untuk penyandang disabilitas berkulit hitam, penduduk asli, dan kulit berwarna juga tersedia di Gracenote Inclusion Analytics dengan lebih banyak parameter yang akan segera hadir untuk memberikan wawasan yang lebih terperinci tentang interseksionalitas.
Gracenote Inclusion Analytics provides content creators, programmers, distributors, and advertisers new insights to illuminate how on-screen talent drives engagement, rationalize investment in diverse content, and inform inclusion strategies. The solution is available now covering broadcast, cable, and SVOD TV programming in the U.S. For more data and insights underscoring the importance of disability representation in content, visit https://beta.nielsen.com/insights/2022/the-importance-of-disability-representation/.
Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.
1 Centers for Disease Control and Prevention, Disability and Health Data System (DHDS) August 27, 2018
Tentang Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Contact
Dani Root
Nielsen
dani.root@nielsen.com
Mark Yamada
Nielsen
mark.yamada@nielsen.com
