Studi Bharat 2.0 dari Nielsen mengungkapkan pertumbuhan 45% pada Pengguna Internet Aktif di daerah pedesaan India sejak tahun 2019

Pengguna Internet Aktif Perempuan tumbuh sebesar 61% sejak 2019

Mumbai, India, 5^th May 2022: Nielsen, the global leader in audience measurement, data and analytics released its Bharat 2.0 Internet study. The study provides a detailed overview of the penetration of internet usage amongst all active internet users across India along with the trends in browsing on the internet. 

The study reveals that India has 646 million active Internet users aged 2 years and above as of December 2021. Rural India registered a presence of 352 million internet users, which is almost 20% higher than urban. The study also revealed that almost 60% of the rural population is still not actively using the internet, paving headroom for further growth. Urban India on the other hand has registered a 59% penetration growth with 294 million active internet users. 

Bagaimana tren kita? Lihatlah angka-angka ini untuk pengguna berusia 12 tahun ke atas

• Berdasarkan studi tersebut, jumlah pengguna internet aktif adalah 592 juta yang berusia 12 tahun ke atas. Dibandingkan dengan tahun 2019, basis pengguna internet aktif untuk usia 12 tahun ke atas telah menunjukkan pertumbuhan yang mengesankan sebesar ~37%. 
• Rural users’ growth at 45% continues to outshine urban users’ growth at 28% over 2019. 
• Female users’ growth in the last 2 years is a whopping 61% as compared to male users who grew at 24%.
• 1 dari setiap 3 pengguna internet perempuan di daerah pedesaan secara aktif menggunakan internet. 
• Hampir 90% mengakses internet setiap hari. Pengguna berusia 50 tahun ke atas juga aktif dan tidak ketinggalan dengan 81% mengaksesnya setiap hari.
• Ponsel tetap menjadi perangkat utama untuk semua penggunaan internet di seluruh sektor.

“Availability of budget smartphones and affordable mobile data along with the Indian government’s efforts to strengthen the existing digital infrastructure through compelling initiatives such as Digital India and powered by one of the cheapest data prices in the world enabled by the Telecom companies, have led to enhanced and faster levels of internet adoption across the country”, said Dolly Jha, Managing Director, Nielsen India. “Nielsen’s Bharat 2.0 Study showcases a strong upsurge in the number of female active internet users across rural India, this coupled with rural India’s willingness to adopt technology at a faster pace”. 

Aktivitas yang sedang tren di internet (selama 12+ tahun):

• Video Watching: While Social networking or chatting remains the top activity on the internet across India with 503 million active internet users, video watching and listening to online music are among the top 5 activities done on the internet. Close to 440 million users watch videos on the internet of which 54% are from rural India. The Male to Female split among active internet users is 60:40. 

• Online Shopping: Despite 56% of active internet users belonging to rural India, online shopping remains to be heavily dominated by its urban counterpart. 47% of the online shoppers are from NCCS A. 

• Online Banking and Digital Payments: Users of Online Banking and Digital Payments have been identified as urban, affluent users (from NCCS A) with 2/3rd of the users belonging to the age bracket of 20 to 39 years. While the usage is higher in urban areas, 46% of its users are from rural India. This activity is more common among males as the male to female divide is 69:31. 

Metodologi: Bharat 2.0 Study is designed to establish the Internet penetration and user profile for the country. The methodology is composed of face to face systematic stratified random survey across all states and towns/villages. This was carried out from September 2021 to December 2021 covering ~110,000 household members across ~27,900 households