- 4.6 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home
- In-home streaming reaches 4.3 million2 Hong Kongers
- Youtube and myTVSuper round out the top twoA streaming platforms
Hong Kong, 27 January 2022 – Today, Nielsen (NYSE: NLSN) released for the first time streaming insights revealing that in-home viewing Hong Kongers spent 4.61 billion minutes streaming3 in the first two weeks of January 2022 with a total net reach of 4.32 million in-home viewing Hong Kongers.
In a first for Hong Kong, Nielsen’s streaming insights reveal that video streaming platforms accounted for 20.1% of audienceB total video time. It also provides a view into the broadcastC share of audience total video consumption of 63.7% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: “We are delighted to release streaming insights for the first time ever in Hong Kong. Measuring and monitoring audience streaming behaviour in a comparable way and putting it in context with total audience video consumption share provides a critical perspective for the industry as they seek clarity around the various video content that audiences engage with. We’re thrilled to work closely with content creators, media companies, streaming platforms, advertisers, industry groups, talent agencies and the talent to deliver these insights.”
Ranjeet Laungani, Managing Director for Nielsen in North Asia said “As streaming consumption rapidly increases in Hong Kong, the launch of our Streaming Platform Insights solution is a landmark milestone for the market. For the first time, buyers and sellers of media will be in a position to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsen’s exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.”
Tentang Solusi Wawasan Platform Streaming Nielsen
Nielsen Streaming Platform Insights menggunakan panel bertenaga manusia dan teknologi pengukuran eksklusif untuk mengukur platform apa yang di-streaming dan perangkat yang digunakan untuk streaming (smart TV, perangkat yang terhubung, konsol video game, komputer, ponsel).
Dengan menggabungkan siapa, di mana, dan apa, kami dapat membuat pandangan makro tentang bagaimana penonton terlibat dengan berbagai platform streaming di rumah. Kecerdasan ini dapat membantu Anda membuat keputusan penting tentang cara terbaik untuk menjangkau pemirsa yang Anda inginkan, meningkatkan konten yang dipandu, atau mengoptimalkan strategi akuisisi pelanggan.
Sumber:
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 14, 2022 ; Remarks: In-Home Network Only
- Based: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 14, 2022
- Nielsen Streaming Platform Insights Solution; Data period: January 1 – 14, 2022
Catatan:
Nielsen Streaming Platform Insights mencerminkan aktivitas streaming di jaringan internet di rumah saja (misalnya wifi atau koneksi internet kabel). Aktivitas streaming di luar rumah atau streaming di dalam rumah yang terjadi di luar jaringan internet rumah (misalnya melalui koneksi seluler) tidak termasuk.
A. Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 14, 2022
Nielsen terus berupaya memperluas jumlah platform baru dalam Pengukuran Streaming kami. Rilis ini saat ini tidak termasuk:
B. Amazon Prime Video, Apple TV+, Disney+, HMVOD and UTV Audience is defined as the 4.3 million Hong Kongers with in-home streaming activity
C. Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non-listed channels (i.e. Satellite channels)
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Kontak
Minami Nan
Sara Guainazzi
