Nielsen bergabung dengan Program Korporat Wharton Customer Analytics

Wharton Customer Analytics (WCA) welcomes Nielsen, a global leader in audience insights, data, and analytics, as its newest corporate contributor.

Nielsen menawarkan berbagai solusi analisis data, termasuk pengukuran audiens, perencanaan media, pengoptimalan pemasaran, dan metadata konten. Layanan Nielsen mengukur perilaku di semua saluran dan platform untuk mendapatkan gambaran yang paling lengkap tentang audiens, yang menghadirkan kemungkinan menarik bagi WCA. 

“WCA encourages its students and faculty to investigate the cost and importance of a source for truth and the challenges that are imposed when data sources do not align with desired goals or views,” says Mary Purk, Executive Director of Wharton Customer Analytics. “We are thrilled to be able to offer our students an opportunity to utilize Nielsen’s rich transactional database, and to analyze how researchers and leaders can impact biased and unbiased insights.” 

Program korporat yang terkenal di WCA memberikan kesempatan kepada Nielsen untuk terlibat dengan para fakultas, staf, dan mahasiswa untuk mengatasi masalah analisis bisnis, terlibat dalam penelitian dan kepemimpinan pemikiran, dan mempersiapkan generasi pengambil keputusan berbasis data berikutnya. Upaya kemitraan kami akan berujung pada proyek penelitian praktikum mengenai Diversity, Equity, and Inclusion (DEI) pada musim gugur ini. 

“Nielsen is honored to participate in Wharton’s programs. As the leading media measurement company, we know first hand the power of data and analytics and are advocates for democratizing our insights beyond traditional means,” said Jamie Moldafsky, Chief Marketing & Communications Officer at Nielsen. “We’re excited for the opportunities this alliance will provide in both advancing the field of data science and supporting emerging practitioners and leaders.”