Nielsen meningkatkan sistem Identitas untuk Peringkat Iklan Digital di India

Data demografis dari berbagai penyedia layanan akan memperkuat sistem identitas Nielsen untuk memberikan skala pengukuran digital pada web terbuka

Mumbai, India, 31st March 2022 – On April 1, Nielsen will enhance its open web methodology in India for Peringkat Iklan Digital through the Nielsen Identity System, alongside seven other markets: Germany, Australia, Japan, Spain, Indonesia, Canada and Brazil. 

The Nielsen Identity System revolutionises how digital ad campaigns are measured in a rapidly changing media ecosystem. The India launch of the Nielsen Identity System follows successful launches in Italy, France and the UK earlier this year. 

Dolly Jha, Nielsen India Managing Director said, “We’re leading the way in tackling digital consumer behaviour fragmentation. From granularity to large-scale measurement, we’re delivering actionable insights to help advertisers measure, manage and optimise their campaign budgets and results.” 

Berkat Sistem Identitas Nielsen yang mendukung Peringkat Iklan Digital, pengiklan dan penerbit dapat mengukur jangkauan dan frekuensi audiens mereka dengan percaya diri karena mengetahui bahwa ketika iklan digital dilihat, demografi diduplikasi di seluruh platform seluler dan PC untuk mendapatkan metrik berbasis orang yang sebenarnya. 

Sistem Identitas Nielsen mengukur kampanye digital untuk web terbuka di samping integrasi yang sudah ada untuk taman bertembok. Nielsen Identity System menghubungkan tayangan iklan digital untuk web terbuka dengan data demografis India dari Nielsen dan penyedia data pihak ketiga. Di India, sistem ini didukung oleh lebih dari 700 juta pengidentifikasi perangkat dengan cara yang berpusat pada privasi.

Nielsen is excited to be working with global & local data providers and will continue to expand its relationships with more data providers to further increase coverage within the Nielsen Identity System. 

Hubungan strategis ini, dikombinasikan dengan aset data Nielsen yang unik dan model pembelajaran mesin yang canggih, mengukuhkan posisi Nielsen sebagai pemimpin dalam pengukuran iklan digital, baik di India maupun secara global.

Sarah Miller, SVP, Product Management at Nielsen commented “With this enhancement to our Identity System we are taking another step to assure the continuity of ad measurement amidst the rapidly evolving digital ecosystem. Because of Nielsen’s unique data assets, we are not only able to adjust and correct licensed third party demographic data using panels, we have also developed sophisticated machine learning algorithms to cluster digital identifiers into people and correct for any possible imbalances from the market’s universe of users. It is this advanced data science methodology fueled by the sheer volume of Nielsen Identities that will empower the digital ad measurement into the future.”

April will also see the launch of the enhanced Nielsen Identity System in Japan, Germany, Australia, Spain, Indonesia, Canada and Brazil with Singapore, Mexico, Thailand, The Philippines and Hong Kong to launch in May. We will continue to launch the enhanced Nielsen Identity System in additional markets through the rest of 2022

This is an important milestone as we continue to evolve our technologies and methodologies as we move toward our global Nielsen ONE strategy, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.

TENTANG PERINGKAT IKLAN DIGITAL NIELSEN
Nielsen Digital Ad Ratings delivers a people-based measurement of digital campaigns, including reach and frequency, against Walled Gardens (a closed ecosystem in which all the operations are controlled by the ecosystem operator) and the Open Web and can provide de-duplicated reach across all of these properties.