Nielsen menduplikasi pemirsa di seluruh penyedia layanan TV pintar dan streaming terkemuka

Pembeli dan penjual media sekarang dapat mengakses pelaporan tingkat orang yang dideduplikasi yang diperluas di Roku, Hulu, Samsung, VIZIO, dan lainnya

NEW YORK – (May 19, 2022) — Nielsen (NYSE: NLSN) has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms. With this expansion, Nielsen continues to offer the broadest coverage and deduplication in the CTV space across streaming providers and OEMs.

This expansion gives Peringkat Iklan Digital Nielsen (DAR) users deduplicated person-level reporting of CTV audiences across leading smart TV OEMs and streaming providers. Media buyers can better evaluate CTV inventory and unique reach in a comparable and comprehensive manner. Advertisers can now reduce advertising waste and ensure relevant ads are delivered to the right audiences across connected TV devices.

Nielsen mengukur semua pemirsa di depan layar CTV dengan metodologi co-viewing miliknya dan solusi pengukuran CTV yang komprehensif dan terdepan di pasar, yang melaporkan lebih dari 75% dari seluruh pengeluaran CTV.

“This is a critical step toward Nielsen ONE and the movement toward providing comparable and deduplicated metrics across all screens, 24/7 for the marketplace,” said Ameneh Atai, General Manager, Digital Audience Measurement, Nielsen. “Nielsen’s combination of CTV coverage and deduplication with person-level co-viewing leads the industry as streaming grows and represents a larger share of how people consume media.”

The expanding deduplication of CTV audiences to include new Smart TV OEM inventory is a step towards increased industry coverage provided via Nielsen ONE, the forthcoming single source, cross-media measurement solution.