Nielsen memberikan penghargaan untuk perluasan pengukuran radio di Norwegia

Oslo, Norway, January 10, 2022 – The Norway MOC selected Nielsen as the independent radio measurement provider, extending the existing contract from January 2023. 

The measurement is carried out on behalf of NRK, Bauer Media and the P4 group. Nielsen’s measurement reports listening to most types of audio content from the broadcaster’s stations, regardless of the distribution platform and equipment used to listen. The purpose of the measurement is to provide a representative picture of the listening behaviour of Norwegians. Nielsen’s measurement enables media buying and selling by reporting how many people listen to the various radio stations, who listens, and how long they listen. The granular reporting can also distinguish between listening places, such as at home, outside and in secondary homes, as well as in the car.

Sejak tahun 2019, Nielsen telah memberikan pengukuran mata uang radio yang konsisten, dengan memanfaatkan 2.000 orang panel PPM. Nielsen akan mengembangkan layanan ini lebih lanjut sebagai bagian dari perjanjian baru, menghasilkan pemahaman dan representasi yang lebih mendalam tentang pendengar radio Norwegia. 

Among the new elements of the measurement is an adjustment for listening consumed using headphones, as well as an introduction of Nielsen’s newly developed wearables meters. The new service will further allow commercial broadcasters to make better use of their commercial inventory and target adverts on their digital platforms. 

“Nielsen has delivered a solid radio measurement in the current contract period, with strong professional integrity and a high service level. With this, Nielsen has written a new chapter for the high ambitions of Norwegian radio to measure radio according to world-class methodologies. We strongly believe that the next period from 2023 will lift radio measurement in Norway even further “, says chairman of the MOC, Kristian Tolonen from NRK.

"Kami sangat senang dengan hasil dari proses tender ini, di mana kami telah diukur dengan para pesaing internasional yang kuat. MOC sekali lagi telah menyimpulkan bahwa Nielsen menawarkan solusi terbaik untuk mengukur radio, yang sangat memotivasi dan bermanfaat setelah pekerjaan yang telah kami lakukan selama periode kontrak pertama," kata Pemimpin Pasar Nielsen Norwegia, Ragnhild Herlofsen.

“Nielsen has made a clear business decision to invest heavily, both in terms of resources and technology – in developing and future proofing our media measurements so we can stay relevant in the market. The Norwegian radio broadcasters are known to be amongst the most forward-leaning in the industry, and to be able to continue the collaboration with this group is truly inspiring”, says Herlofsen.  

Nielsen memiliki lebih dari 75 tahun pengalaman secara global dalam pengukuran radio dan memegang sejumlah besar paten dalam teknologi pengukuran, termasuk teknologi Personal People Meter (PPM) yang telah digunakan untuk mengukur pendengar radio di Norwegia sejak tahun 2006.