ESL Gaming dan Nielsen memperluas hubungan bisnis pengukuran esports yang komprehensif

Perpanjangan beberapa tahun untuk memperkaya standar penelitian di bidang esports dan mengevaluasi integrasi kemitraan merek

Cologne/New York – ESL Gaming, the world’s leading esports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

Perjanjian baru ini memperluas hubungan bisnis yang sudah ada yang dimulai pada tahun 2019 dan akan terus mendorong standar penelitian di bidang esports ke depan sambil memberikan kepercayaan diri yang diperlukan kepada mitra merek ESL Gaming saat ini dan di masa depan untuk mengambil langkah berikutnya, atau yang pertama, ke dalam industri esports.

Perjanjian ini memungkinkan ESL Gaming untuk secara teratur melaporkan penilaian moneter kepada mitra merek dan pengiklan berdasarkan metodologi Quality Index (QI) Media Nielsen yang terkemuka di industri. Hal ini memungkinkan untuk menentukan keberhasilan kuantitatif dari kemitraan dan untuk pembandingan yang kredibel terhadap esports dan olahraga tradisional lainnya. 

Cakupan hubungan bisnis telah diperluas untuk melacak lebih banyak acara per tahun dan lebih banyak siaran per platform dan saluran. Meliputi 17 acara, termasuk ESL Pro Tour di CS:GO dan properti Dota 2 ESL Gaming, serta ekosistem esports mobile ESL Gaming yang lengkap, kolaborasi ini berfokus pada empat area utama:

• Media & Sponsor Valuation: Measurement and tracking of media value for brand and media partners across major live streaming platforms and broadcast languages to provide a “full picture” on audience and media value achieved for partners;
• Community & Fan Analytics: E-sports audience research analysis delivering quantitative and qualitative consumer insights and analytics;
• Utilizing standardized metrics for E-sports viewership measurement and benchmarking across all relevant global and local live streaming platforms;
• Mobile gaming & E-sports: Assessment of ESL Gaming’s recently announced Snapdragon® Pro Series, including evaluating broadcasts and partner integration directly within the corresponding mobile games. 

“Nielsen is a true market leader when it comes to sports research. The long standing relationship has already provided our business partners with many in-depth insights into and a great deal of standardized reliable data about esports communities, brand activations and measurable ROI,” said Tobias Vogt, Director Commercial Operations at ESL Gaming. “By expanding this collaboration and including more events, we keep innovating our ecosystems and the wider industry, and we are very excited to continue sharing our extensive knowledge with our existing and future partners.”

“We are proud ESL is trusting Nielsen as the reliable source to evaluate all of their global events,” said Timo Krueger, Commercial Director Esports & Gaming, Nielsen Esports. ”We are working closely with ESL to understand better their challenges to provide the best and most beneficial data around partner valuation and fan/consumer behavior in a rapidly developing entertainment industry around the world.”

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