Nielsen Streaming Platform Insights mengungkapkan:
- 10.1 billion1 in-home minutes spent streaming, representing one-fifth of all video consumption time in-home, based on a total net reach of 4.6 million2 Hong Kongers
- The average Daily Share of Video Streaming across total video time increases after 9 pm and it reaches 52% at 3 – 4 am
- YouTube and myTVSuper round out the top twoA streaming platforms but top 5 ratings are not the same for every week of the month
Hong Kong, 17 February 2022 – Today, Nielsen (NYSE: NLSN) released streaming platform insights revealing that 4.6 million2 in-home viewing Hong Kongers spent 10.1 billion1 minutes streaming3 for the month of January 2022.
Nielsenโs streaming platform insights also reveal that video streaming platforms accounted for 19.4% of audienceB total video time. It also provides a view into the broadcastC share of audience total video time of 65.4% during the same period.
Clare Lui, Vice President, Nielsen Media, commented: โAs we look at the full month of streaming insights data for January 2022, we see that audiences behave differently with streaming versus linear feeds. Nielsen is eager to help both buyers and sellers to understand these shifts to better connect with their audiences.โ
Ranjeet Laungani, Managing Director for Nielsen in North Asia said โNielsenโs Streaming Platform Insights helps buyers and sellers of media to understand the impact of in-home streaming across devices and the interplay between streaming and linear TV viewing. Today, Nielsenโs exciting global vision of Nielsen ONE is one giant step closer to cross-media measurement reality in Hong Kong.โ
Tentang Wawasan Platform Streaming Nielsen
Nielsen Streaming Platform Insights menggunakan panel bertenaga manusia dan teknologi pengukuran eksklusif untuk mengukur platform apa yang di-streaming dan perangkat yang digunakan untuk streaming (smart TV, perangkat yang terhubung, konsol video game, komputer, ponsel).
Dengan menggabungkan siapa, di mana, dan apa, kami dapat membuat pandangan makro tentang bagaimana penonton terlibat dengan berbagai platform streaming di rumah. Kecerdasan ini dapat membantu Anda membuat keputusan penting tentang cara terbaik untuk menjangkau pemirsa yang Anda inginkan, meningkatkan konten yang dipandu, atau mengoptimalkan strategi akuisisi pelanggan.
Sumber:
- Base: Aged 4+ ; Level: Dayparts ; myTV SUPER (OTT + Mobile + PC) ; Other Digital Streaming channels (TV + Mobile + PC) ; Activities: Live + Playback; Variables: as stated above ; Data Period: January 1 – 31, 2022
Keterangan: Hanya Jaringan Dalam Rumah
- Base: Aged 4+ ; Variables: Net Reach; Data period: January 1 – 31, 2022
- Nielsen Streaming Platform Insights; Data period: January 1 – 31, 2022
Catatan:
Nielsen Streaming Platform Insights mencerminkan aktivitas streaming di jaringan internet di rumah saja (misalnya wifi atau koneksi internet kabel). Aktivitas streaming di luar rumah atau streaming di dalam rumah yang terjadi di luar jaringan internet rumah (misalnya melalui koneksi seluler) tidak termasuk.ย
A: Ranking is based on 35 listed digital channels (100Most, 17 Live, Big Big Channel, Big Big Fun, Bilibili, Douyin, Facebook, HBO Go, HKATV, Hong Kong Open TV, ย i-Cable, Instagram, IQIYI, myTV SUPER (Including myTV SUPER OTT box streaming), Netflix, Now News, Now Player, Now Sports, Now-E, Oriental Daily, PPLive, Qianxun, RTHK On the Go, Sohu, Tencent Video, TikTok, TVB News, TVBAnywhere, UpLive, Viu Yellow, ViuTV Blue, VOOV, Weibo, Youku, YouTube), Data period: Jan 1 – 31, 2022
Nielsen terus berupaya memperluas jumlah platform dalam pengukuran streaming kami. Rilis ini saat ini tidak termasuk: Amazon Prime Video, Apple TV+, Disney+, HMVOD, dan UTVย ย
B: Audience is defined as the 4.6 million Hong Kongers with in-home streaming activity
C: Broadcaster – Free to Air channels
Other – Peripheral (i.e. Video Game, Media box) / Other non listed channels (i.e. Satellite channels)ย
D: For the Viewing Time share in the 2nd chart, Other is excluded
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Kontak
Minami Nan
Sara Guainazzi
