New York, NY – Oct. 21, 2021 – Nielsen (NYSE: NLSN) and Whitehardt Inc. announced that they have reached a multi-year agreement for local TV measurement in all markets. Whitehardt, based in Nashville, Tenn., is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. The agency offers national and local services and has been buying media for almost 20 years.
Dalam perjanjian baru ini, data Nielsen akan mendukung kemampuan Whitehardt untuk mengevaluasi perbedaan jumlah pemirsa, serta pergeseran dan tren di setiap pasar. Hal ini juga memungkinkan agensi untuk mengukur program mana yang ditonton oleh target pemirsanya dan menentukan biaya. Selain itu, dengan menggunakan data Nielsen, agensi ini dapat memposting untuk setiap kliennya untuk menunjukkan 'rapor' tentang apakah stasiun-stasiun tersebut memberikan jumlah penonton yang diantisipasi.
“Nielsen’s continued enhancement of local TV measurement provides us the ability to plan and execute our media campaigns with confidence,” said Kylie Murdock, Director of Local Media at Whitehardt. “As TV viewership evolves, it’s critical to understand the shifting viewing behaviors and have a complete picture of each local market. As an agency that is relentlessly results driven, Nielsen’s insights will enhance our efforts to deliver great results for our clients.”
Ia melanjutkan, "Langkah Nielsen ke impresi adalah berita bagus bagi kami, dan kami telah berhasil memanfaatkan pembelian berbasis impresi sejak tahun 2016. Menggunakan tayangan telah terbukti lebih efisien saat bernegosiasi dengan perwakilan stasiun, dan mendapatkan nilai yang layak didapatkan oleh klien kami."
In September 2021, Nielsen announced that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S. The move to impressions will occur in conjunction with the integration of broadband only (BBO) homes into Nielsen’s local measurement metrics in January 2022. The inclusion of BBO homes will enable the industry to rapidly transition to trading on impressions.
“Whitehardt is a valued client, industry leader and a trailblazer in media buying, as demonstrated by its use of impression based buying,” said David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. “We are excited to be able to provide the agency with sophisticated tools and insights that will accelerate results and increase ROI.”
Tentang Whitehardt
Whitehardt is a full-service broadcast and digital media agency specializing in legal marketing and consulting for law firms. Since 2002, Whitehardt has provided proven comprehensive attorney advertising strategies across all media. Whitehardt’s services include: broadcast TV and digital video production, local dan national media buying, digital marketing, call center operations, and law practice management consulting. To learn more, please visit: www.whitehardt.com
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
