Rangkaian Layanan Termasuk TAPSCAN dan Nielsen Scarborough
New York, NY โ Feb. 8, 2020 โ Today, Nielsen (NYSE: NLSN) announced that SummitMedia, LLC, has entered into a long-term agreement for Nielsen Audio services in its nine markets. The new agreement incorporates an expansion and enhancement of the service level to include Continuous Diary Measurement (CDM).
Effective immediately, SummitMedia will have full, unqualified subscriber access to the monthly CDM currency ratings, TAPSCAN software and Nielsen Scarborough in all markets where available.
SummitMedia sekarang berlangganan pengukuran CDM di Birmingham, Alabama, Greenville-Spartanburg, S.C., Honolulu, Hawaii, Knoxville, Tennessee, Louisville, Kentucky, Richmond, Virginia, Wichita, Kan, dan Omaha-Council Bluffs, Nebraska, dan Iowa.
SummitMedia adalah perusahaan penyiaran, media digital, pemasaran langsung, dan acara terintegrasi, yang berbasis di Birmingham, Ala.
"Kami sangat menantikan untuk memanfaatkan kemampuan pengukuran dan analisis data Nielsen untuk menunjukkan nilai SummitMedia kepada komunitas pengiklan dan agensi," kata Carl Parmer, Chairman dan CEO SummitMedia. "Kebiasaan media konsumen berkembang dengan sangat cepat dan membaca tren audiens dengan lebih cepat sangatlah penting. Pengukuran Diary Berkelanjutan akan memungkinkan tim kami untuk bereaksi secara lebih strategis dan cepat."
โWe are proud that SummitMedia has extended and enhanced its relationship with Nielsen Audio,โ said Brad Kelly, Managing Director, Nielsen. โSummitMedia has placed their trust in us to deliver an accurate and timely read on radio audiences. Equipped with CDM, SummitMediaโs talented sales pros will be well positioned to optimize revenue and attract new advertisers by delivering better, faster, keener insights to the local radio ad marketplace.โ
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@Nielsen.com
646-654-8641
