Rangkaian Layanan termasuk PPM, Nationwide, dan Data Nielsen Scarborough
New York, NY โ March 16, 2020 โ Today, Nielsen (NYSE: NLSN) announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets leading Spanish language radio programming to over 300 affiliated stations, reaching 95% of the U.S. Hispanic audience. Additionally, Nielsen Scarborough and the nationwide dataset are included.
Spanish Broadcasting System, yang berkantor pusat di Miami, adalah perusahaan media dan hiburan yang dikendalikan oleh Hispanik publik terbesar di AS yang memiliki 17 stasiun yang secara kolektif menjangkau sepertiga populasi Hispanik AS.
"Nielsen Ratings merupakan bagian yang tak terpisahkan dalam menunjukkan nilai kami kepada para pengiklan," ujar Raul Alarcon, Presiden, CEO, dan Chairman Spanish Broadcasting System. Albert Rodriguez, Chief Operating Officer SBS menambahkan, "Seiring dengan meluasnya distribusi audio dan jalur pendapatan kami, kami sangat senang memiliki perjanjian jangka panjang dengan Nielsen yang akan mendukung strategi kami."
"Komitmen Spanish Broadcasting System selama puluhan tahun terhadap pasar Hispanik di seluruh negeri telah menghasilkan platform hiburan yang melayani konsumen dan pengiklan dengan sangat baik," ujar Brad Kelly, Managing Director, Nielsen Audio. "Nielsen menantikan kolaborasi kami dengan Spanish Broadcasting System dan para pengiklan yang akan mendapatkan keuntungan dari pengaruh ekonomi, sosial, budaya dan politik yang terus berkembang di pasar Hispanik."
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) adalah perusahaan data dan analitik global terkemuka yang memberikan pemahaman holistik dan obyektif tentang industri media. Dengan penawaran yang mencakup pengukuran audiens, hasil audiens, dan konten, Nielsen menawarkan kepada klien dan mitranya solusi sederhana untuk pertanyaan-pertanyaan yang kompleks dan mengoptimalkan nilai investasi dan strategi pertumbuhan mereka. Nielsen adalah satu-satunya perusahaan yang dapat menawarkan pengukuran audiens lintas media yang tidak terduplikasi. Audiens adalah segalanyaTM bagi Nielsen dan kliennya, dan Nielsen berkomitmen untuk memastikan bahwa setiap suara itu penting.ย
An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. For more information, visit www.nielsen.com.
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About Spanish Broadcasting System, Inc. Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 300 affiliated stations reaching 95% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LaMusica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.
Contact
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
