Pada tahun 2021, Nielsen merayakan ulang tahun ke-15 Hispanic Organization of Leaders in Action (HOLA), kelompok sumber daya bisnis pertama perusahaan. HOLA diluncurkan pada tahun 2006 untuk memberdayakan karyawan Hispanik yang tertarik untuk menciptakan lingkungan kerja yang lebih inklusif dan memberikan dampak pada bisnis Nielsen.
Selama Bulan Warisan Hispanik, Nielsen memperingati ulang tahun ke-15 HOLA (15 tahun) dengan serangkaian acara virtual yang bertema #Unidos Avanzamos/Bersama-sama Kita Bangkit, untuk mendukung pertumbuhan karyawan Latin Nielsen dan persekutuannya dengan komunitas Latin yang lebih luas. Acara yang berpusat pada karyawan ini mencakup acara pengembangan profesional, tantangan langkah global, dan menjadi sukarelawan virtual bersama Hunger Free America.
As an ally for the Latino community, and HOLA executive sponsor, Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer said, “Being an ally is crucial to our business success—but also truly meaningful and powerful for me personally. Our purpose is to power a better media future for all people, so it is critical that we learn and share as much as possible about Latin American cultures with one another and our stakeholders, and continuously support our Hispanic employees, clients, and communities.”
Nielsen also released the 2021 Hispanic Diverse Intelligence Series Report: Inclusion, Information and Intersection during Hispanic Heritage Month. The report focuses on how the increasingly diverse U.S. Latino population consumes media differently and has different expectations of content creators, media platforms and brands/advertisers.
Stacie de Armas, SVP, Diverse Insights and Initiatives said, “Latinos lead in every way with our ethnic plurality—from freeing ourselves from the monolith to illuminating our unique cultural attributes. From TV to streaming, to podcasting, our footprint looms large on all platforms. We’ve found our narrative through finding and consuming content that explores our intersectionality.”
Click here for more information about Nielsen’s commitment to the Latino community.
