Menyediakan Pengukuran Audiens Linier Digital di Semua Pasar TEGNA
New York, NY – Jan. 5, 2021 – Nielsen (NYSE: NLSN) today announced a multi-year renewal agreement with TEGNA Inc. (NYSE: TGNA).ย Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.
Nielsen’s industry leading local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s local TV panels plus return path data empowers TEGNA’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsenโs proprietary Portable People Meter (PPM).
โWe are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets,” said Larry Delia, Senior Vice President, Media Operations, TEGNA. โNielsen’s suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years.”
Dengan perjanjian baru ini, stasiun TEGNA akan terus menggunakan rangkaian data Nielsen yang komprehensif untuk menunjukkan nilai bagi para pengiklan. Selain itu, solusi yang disertakan sebagai bagian dari perjanjian ini menawarkan pandangan yang lebih luas tentang kebiasaan menonton konsumen di pasar dan geografi utama serta karakteristik pemirsa dan demografi utama.
"TEGNA adalah pemimpin dalam industri penyiaran lokal," ujar Catherine Herkovic, EVP dan Managing Director, Nielsen Local. "Kami sangat senang dapat memberikan dukungan yang berkelanjutan kepada 34 pasar TEGNA dengan layanan pengukuran. Sebagai bagian dari komitmen klien kami, kami akan bekerja sama dengan TEGNA untuk memastikan bahwa setiap stasiun lokal memiliki perangkat yang mereka butuhkan untuk mencapai tujuan bisnis mereka dengan akses ke pemirsa lokal yang berharga."
Nielsen baru-baru ini menyelesaikan transformasi besar metodologi pengukuran lokalnya yang menggabungkan teknologi meteran canggih dan data besar dengan panel bertenaga manusia ke dalam layanan pengukuran TV lokalnya. Hal ini memberikan pengukuran yang lebih komprehensif kepada klien. Peluncuran pengukuran mata uang baru ini menandai puncak dari perombakan menyeluruh di 208 pasar lokal.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
917-226-8022
