Nielsen meluncurkan kembali rangkaian pengukuran streaming di seluruh konten, iklan, dan platform untuk menjangkau segmen konsumen yang terus berkembang

Nielsen kini menangkap 100% menit streaming yang dilihat di layar TV, 75% belanja media CTV, dan 87% dari total belanja digital video di komputer, ponsel, dan TV yang terhubung

New York, NY – Oct. 7, 2021  – Nielsen (NYSE: NLSN), a long time leader in streaming content and ad measurement, announced that it is bringing its streaming solutions together in a single measurement suite encompassing  ad-supported and subscription-based service models across content, ads and platforms. Nielsen’s renewed focus on comprehensive streaming measurement comes at a moment when U.S. consumers now spend over a quarter of their total TV time engaging with this type of content.

"Dengan menggabungkan solusi streaming kami di bawah satu bendera, Nielsen menyediakan satu tujuan bagi industri untuk memahami penonton streaming dan bagaimana mereka terlibat dengan konten, sehingga pembeli dan penjual media dapat mengambil keputusan terbaik terkait strategi iklan," ujar Deirdre Thomas, Managing Director, U.S. Audience Measurement Product Strategy. "Dengan rangkaian solusi pengukuran streaming yang komprehensif ini, para pembuat konten, platform, studio, dan pengiklan akan memiliki pandangan yang belum pernah ada sebelumnya tentang siapa yang melakukan streaming, apa yang mereka tonton, platform mana yang menjadi favorit konsumen, dan berapa lama waktu yang mereka habiskan untuk konten streaming."

Berbekal wawasan ini, pembeli dan penjual media dapat membuat keputusan penting seputar strategi iklan dan cara terbaik untuk menargetkan audiens yang mereka inginkan. Pembuat konten dan studio dapat membuat keputusan pemrograman dan distribusi konten yang tepat untuk menjangkau demografi utama. Layanan streaming dapat membuktikan profil pemirsa mereka terhadap pesaing dan memandu strategi akuisisi konten dan pelanggan. 

Nielsen Memperluas Cakupan Streaming pada Tahun 2021

Over the last year, Nielsen has significantly increased its ability to measure the streaming TV landscape, more than tripling the sample size of Streaming Meter Homes, in order  to provide the market with the most comprehensive view of streaming activity across connected TV (CTV), computer, mobile and tablet. Nielsen has added connected TV ad inventory from Samsung and Vizio to our existing roster of measurement clients including Roku, Amazon and Hulu, among others. Combined, Nielsen will measure 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV.

Sebagai bagian dari peluncuran ulang ini, perusahaan akan mengubah nama dua solusi pengukuran streaming terkemuka di industri agar lebih selaras dengan transisinya ke Nielsen ONE, solusi lintas media perusahaan. Selain itu, Nielsen Digital Ad Ratings akan memberikan gambaran yang paling komprehensif mengenai aktivitas streaming di CTV, komputer, mobile dan tablet.

Peringkat Platform Streaming Nielsen. Streaming Video Ratings will now be referred to as Nielsen Streaming Platform Ratings. Nielsen’s Streaming Platform ratings will still provide a macro view of streaming activity across major subscription and ad-supported streaming services. Since launching in January 2021, Nielsen has more than tripled the sample size of Streaming Meter Homes and has also increased the number of platforms that are broken out distinctly to the top 17 platforms/apps, representing about 85% of the entire streaming market. 

Nielsen Streaming Content Ratings. Nielsen SVOD Content Ratings will be known now as Nielsen Streaming Content Ratings. Delivering program and episode-level measurement in the same syndicated fashion that has made it the leading streaming solution in the market since launching in 2017, today Nielsen Streaming Content Ratings is used by seven of the top 10 TV network groups and 14 of the top agencies. The product will continue to deliver granular views of program and episode-level measurement on four out of the top five streaming platforms. 

Nielsen Digital Ad Ratings. As part of Nielsen’s Streaming Suite and in line with the rise of CTV, Nielsen’s Digital Ad Ratings (DAR) will continue to deliver audience measurement for streaming ads on CTV devices. This intelligence is critical to understanding and uncovering comparable, actionable cross-platform performance metrics of streaming across connected TVs, computers, smartphones and tablets. 

There has never been a more dynamic time in our industry and relaunching these critical and expanding streaming products with more descriptive names will help clarify their capabilities and help pave the way toward Nielsen One.

.