Tokyo, Feb. 10, 2021 – Nielsen Digital Co., Ltd. (Minato-ku, Tokyo) today announced an exclusive collaboration with OpenSlate in Japan to offer brand safety measurement for advertisers in Japan alongside Nielsen Digital Ad Ratings reach measurement for digital campaigns. OpenSlate is a leading independent provider of brand safety and suitability content measurement across global digital platforms.
Kolaborasi ini akan memungkinkan pelaporan dari pengukuran jangkauan Nielsen Digital Ad Ratings untuk dianalisis bersama dengan penargetan pra-kampanye dan rangkaian analisis pasca-kampanye OpenSlate untuk kampanye yang memenuhi syarat. Nielsen Digital Ad Ratings adalah solusi pengukuran mata uang terdepan di industri, yang memberikan pandangan komprehensif dan terkini tentang pemirsa digital di seluruh komputer, perangkat seluler, dan perangkat yang terhubung dengan cara yang sebanding dengan peringkat TV Nielsen.
Platform OpenSlate yang kuat membuat miliaran titik data dapat ditindaklanjuti melalui alat bantu peringkat, penargetan, dan intelijen kampanye. Ilmu data inovatif dan peringkat independen dari perusahaan ini membantu pemasar menilai kualitas konten, kesesuaian, dan subjek - dan, pada akhirnya, membuat keputusan yang lebih baik tentang di mana iklan mereka tayang.
Pengukuran OpenSlate akan mencakup:
- Solusi keamanan merek yang kuat: Penargetan pra-kampanye dan analisis pasca-kampanye memberikan transparansi dan kontrol kepada merek untuk menyelaraskan dengan lingkungan yang sesuai untuk pesan mereka, dalam skala besar.
- SlateScore: Lebih dari tujuh tahun ilmu data berulang-ulang mendukung SlateScore, yang menilai kualitas konten berdasarkan kriteria termasuk prediktabilitas penerbit, ambang batas keamanan minimum, dan ukuran keterlibatan. SlateScore adalah solusi untuk kualitas dalam skala besar.
“The need for brand safety in the digital advertising market is growing exponentially. Nielsen’s collaboration with OpenSlate to enable brand safety reporting to be analyzed alongside Nielsen Digital Ad Ratings, which is the standard for measuring the reach of digital advertisement in Japan, would empower advertisers to identify and align with the best environments for their message, at scale,” said Jun Miyamoto, President, Nielsen Digital. “Our collaboration with OpenSlate will allow us to deliver brand safety insights on top of the trusted digital audience measurement that Nielsen brings to the market. We are confident that the combination of OpenSlate’s expertise with Nielsen’s comprehensive suite of independent, third-party audience measurement would contribute to evolution of the digital ecosystem in Japanese market.”
“OpenSlate’s commitment to independent measurement that furthers a healthy, high-quality content ecosystem has never been stronger,” said Poppy Hill, OpenSlate’s Managing Director, APAC. “The new alliance with Japan and other markets in Asia will further help the industry to leverage our long track record in measuring content suitability in partnership with Nielsen, the leader in audience measurement.”
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About OpenSlate OpenSlate is a global, content-focused measurement and analytics company. The company’s technology and independent ratings system provides insight into the nature and quality of content on the world’s largest digital video platforms. OpenSlate is the only company that can comprehensively measure brand safety, suitability and context for advertisers, and identify the most effective content for their campaigns. OpenSlate is used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at openslate.com.
Contact
Nielsen
Soichiro Nishimura
jpw_press@nielsen.com
813-6837-6500
