New York, NY – Feb. 9, 2021 – Nielsen (NYSE: NLSN) and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, today announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
โWe believe that Nielsen data are vital and critical components in our comprehensive suite of tools we utilize to serve our communities across all of our markets,โ said Patricia Lane, CEO of Marquee.ย โWith Nielsen, we are confident Marquee will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve, because local truly does matter.โย
Marquee menyediakan laporan berita, cuaca dan olahraga untuk pemirsanya, dan berusaha untuk menghasilkan program yang bersifat lokal, relevan dan penting bagi pemirsanya.
With the acquisition of WDMT in Salisbury, Md., in 2013, Marquee Broadcasting Inc. has expanded to several more states, with a growing local news presence in Maryland, Georgia and Kentucky.ย With plans to expand further in the future, Marquee views its relationship with Nielsen as an ever-expanding one.
โThe backbone of the Local TV business are Local broadcast TV stations,โ affirms Catherine Herkovic, EVP/Managing Director, Nielsen Local TV.ย โNielsen is proud to help Marquee serve its local communities and to provide a service that supports accurate, comprehensiveย delivery of the news.โ
Tentang Nielsen Local TV
Investasi dan inovasi Nielsen terus mengubah cara pengukuran TV Lokal. Dengan aktivasi data jalur balik tambahan ke dalam 47 pasar RPD+ pada Januari 2021, Nielsen kini melaporkan pemirsa TV Lokal dari jutaan rumah tangga tambahan di seluruh AS.
Mulai Februari 2021, seluruh 137 pasar RPD+ akan mendapatkan manfaat dari pengiriman rating TV Lokal setiap hari untuk mengukur dampak olahraga, acara spesial, dan berita terkini pada hari itu. Penyampaian peringkat yang dipercepat ini akan memberdayakan pembeli dan penjual media untuk menunjukkan kekuatan TV Lokal untuk menjangkau pemirsa dan konsumen utama di komunitas Lokal mereka. Nielsen tetap menjadi satu-satunya penyedia pengukuran orang secara langsung dan pelaporan komprehensif dari rumah tangga TV berbayar, over-the-air, dan streaming linear dari MVPD virtual di seluruh 208 DMA.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
