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Nielsen dan Carter Broadcast Group Inc. Mengumumkan Perjanjian Komprehensif Multi-tahun untuk Layanan Pemeringkatan Audio

3 minute read | March 2021

Perjanjian mencakup Produk dan Layanan Sindikasi Lokal PPM Nielsen Tersedia di Kansas City, MO

New York, NY โ€” March 11, 2020 โ€” Nielsen (NYSE: NLSN) and Carter Broadcast Group Inc. have reached a multi-year renewal agreement for Nielsen Audio measurement. This agreement encompasses Nielsenโ€™s local syndicated products and services. Specifically, the new agreement includes the PPM local market report, respondent level data, TAPSCAN web, PPM weeklies, PDAdvantage Web, and Nielsen Scarborough.ย 

Carter Broadcast Group Inc. is based in Kansas City, Mo., and is the oldest Black-owned and family operated radio broadcast company in the U.S.ย The Carter Family owns and operates radio stations KPRT-AM, KPRT-IA, KPRS-IF, and KPRS FMโ€”Kansas Cityโ€™s No. 1 station for hip hop and R&B.ย 

Fungsi Nielsen Audio di pasar iklan radio sebagai "mata uang" transaksional dan reputasinya sebagai standar de facto untuk pengukuran audiens pihak ketiga yang tidak memihak, disebut sebagai faktor kunci dalam keputusan penyiar untuk memperbarui hubungan dengan perusahaan pengukuran global tersebut.

โ€œEveryone countsโ€”and everyone needs to be counted,โ€ said Christopher โ€œRodโ€ Carter, Senior Vice President of Carter Broadcast Group. โ€œThatโ€™s true across all media but particularly for minority-owned media. Since 1950, as Americaโ€™s oldest Black-owned and family operated radio station, Carter Broadcast Group relies on Nielsen to provide the marketplace with accurate audience measurement and sampling while pursuing other advancements in revenue generation for the radio industry. We look forward to continuing our long-standing, mutually beneficial relationship with the Nielsen team.โ€ย 

โ€œNielsen takes our responsibility to diversity, equity and inclusion very seriously. We incorporate these foundational priorities into our panels, audience estimates, and our business practices,โ€ said Brad Kelly, Managing Director of Nielsen Audio.ย We appreciate the trust the Carter Family continues to place in Nielsen to deliver representative, impartial radio audience estimates that reflect the diversity of the Kansas City marketplace. Radio has a unique and powerful connection with African American consumers. With Nielsen Audio in its toolkit, Carter Broadcast Group is well-equipped to showcase its impressive value to the advertising community.โ€ย 

Tentang Nielsen

Nielsen Holdings plc (NYSE: NLSN) adalah perusahaan data dan analitik global terkemuka yang memberikan pemahaman holistik dan obyektif tentang industri media. Dengan penawaran yang mencakup pengukuran audiens, hasil audiens, dan konten, Nielsen menawarkan kepada klien dan mitranya solusi sederhana untuk pertanyaan-pertanyaan yang kompleks dan mengoptimalkan nilai investasi dan strategi pertumbuhan mereka. Nielsen adalah satu-satunya perusahaan yang dapat menawarkan pengukuran audiens lintas media yang tidak terduplikasi. Audiens adalah segalanyaTM bagi Nielsen dan kliennya, dan Nielsen berkomitmen untuk memastikan bahwa setiap suara itu penting.ย 

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. For more information, visit www.nielsen.com. From time to time, Nielsen may use its website and social media outlets as channels of distribution of material company information. Financial and other material information regarding the company is routinely posted and accessible on our websiteย and our social media accounts: Twitter, LinkedIn, Facebook dan Instagram.

Contact

Nielsen

Brigit Hennaman

Brigit.Hennaman@nielsen.com

917-224-8246

Nielsen

Dawn Rowan

Dawn.Rowan@nielsen.com

646-654-8641