Perjanjian Termasuk Pengukuran TV Lokal, NLTV dan Nielsen Scarborough
New York, NY – Jan. 4, 2021 – Nielsen (NYSE: NLSN) and KTSF today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services. This agreement includes local TV measurement, NLTV and Nielsen Scarborough. KTSF is locally owned and operated by the Lincoln Broadcasting Company, which is committed to providing quality news, information and entertainment programming in over seven languages, reaching over 2.2 million Asian Americans throughout the San Francisco Bay Area.
"Kami bangga dapat terus membangun warisan kami sebagai stasiun TV pelopor di California Utara yang melayani Komunitas Asia," kata Jack Schwartz, General Manager, KTSF. "Kami berkomitmen untuk terus menyediakan program dan iklan yang paling relevan bagi pemirsa dan pengiklan kami. Data dan wawasan Nielsen yang canggih, serta pengukuran rumah tangga Asia, akan membantu kami mempercepat keharusan ini."
Sebagai satu-satunya stasiun di AS yang menyiarkan berita malam secara langsung dalam bahasa Kanton dan Mandarin, KTSF juga mengutip nilai dari penggunaan data Scarborough Nielsen untuk memahami media dan perilaku konsumen pemirsa Asia, serta kemampuan untuk menganalisis data rating dalam ekosistem media yang terpecah-pecah sebagai pertimbangan penting dalam memilih Nielsen.
"KTSF adalah pemimpin dalam memberikan keragaman dan kualitas dalam program Asia, dan kami sangat senang dapat memperluas hubungan kami," kata Catherine Herkovic, EVP dan Managing Director, Nielsen Local. "Nielsen berkomitmen untuk mengukur jumlah penonton dan memastikan keterwakilan penonton secara penuh. Sebagai satu-satunya perusahaan yang dapat menawarkan pengukuran tingkat orang yang sebenarnya yang menangkap pemirsa yang beragam, Nielsen bangga dapat bekerja sama dengan klien yang melayani populasi ini."
Last year, Nielsen announced that it had completed a major transformation of its Local Television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of enhanced currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
