Nielsen Digital Content Planning – December 2020
Sydney, 25 February 2021 – Nielsen Digital Content Planning data revealed that people were on the move during the month of December 2020, as Australians spent 21%1 more time engaging with maps and travel info content online for inspiration and directions when compared to the previous month. As we look back at December 2020, amidst the challenges of being in lockdown at that time, people still found a way to escape. As many sought out those much needed adventures, road trips and holidays, Digital Content Planning data reveals some substantial shifts in the type of online content Australians consumed as they began their end-of-year holidays throughout December.
The most substantial month-on-month increases were seen across the younger age groups. When compared to November, the largest month-on-month increases were seen for people aged 18-24, spending 33%2 more time engaging with maps and travel info content online. Significant month-on-month increases were also seen across people 35-44 (+29%2) and people 25-34 (+21%2).
TOP 10 MEDIA OWNERS – NIELSEN DIGITAL CONTENT PLANNING
Google mempertahankan posisi teratas, dengan jumlah pemirsa unik sebesar 20,0 juta untuk bulan Desember 2020.
Facebook berada di peringkat kedua dengan jumlah pemirsa unik sebanyak 18,2 juta, diikuti oleh Microsoft di posisi ketiga dengan jumlah pemirsa unik sebanyak 17,4 juta. News Corp. Australia mempertahankan posisi keempat dengan jumlah pemirsa unik sebesar 16,2 juta, sementara Nine Entertainment Co. mempertahankan posisi kelima dengan jumlah pemirsa unik sebesar 15,4 juta.
Ketika masyarakat Australia beralih ke peritel online selama periode Natal, hanya dua peritel induk yang naik peringkatnya adalah dua peritel supermarket besar, dengan Woolworths yang naik dari posisi kesembilan ke posisi kedelapan dan Coles Group yang naik dari posisi ke-11 ke posisi kesembilan, keduanya menyalip Australian Broadcasting Corp, yang naik dari posisi kedelapan ke posisi ke-10.
Sumber:
- Perencanaan Konten Digital Nielsen, Desember 2020 vs. November 2020, Jumlah Orang, Digital (C/M), Teks, Subkategori Peta/Info Perjalanan, Total Waktu yang Dihabiskan (Teks)
- Perencanaan Konten Digital Nielsen, Desember 2020 vs. November 2020, Orang 18-24, Orang 25-34, Orang 35-44, Orang 45-54, Orang 55-64, Orang 65+, Digital (C/M), Subkategori Teks, Peta/Info Perjalanan, Total Waktu yang Dihabiskan (Teks)
Tentang Nielsen
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Contact
Nielsen
Sara Guainazzi
sara.guainazzi@nielsen.com
0478409112
