Perjanjian Termasuk PPM (Portable People Meter) Nielsen dan TAPSCAN
New York, NY – Dec. 15, 2020 – Nielsen (NYSE: NLSN) and Waterloo Media/Sinclair Telecable today announced an agreement under which Nielsen will provide measurement services for audio PPM measurement. Waterloo Media/Sinclair is Based in Norfolk, Virginia Beach, Newport News, Virginia,ย and Austin, Texas. This will be a renewal of services in Austin and a new multi-year deal in Norfolk, Virginia Beach and Newport News, Virginia. The agreement also includes TAPSCAN, the most widely used web-based sales proposal and analysis software system for radio. TAPSCAN is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.ย
Standar emas dalam pengukuran pendengar radio, legitimasi Nielsen Audio yang telah lama ada, penerimaan agensi dan penggunaan yang luas di kalangan pembeli media adalah beberapa alasan utama yang disebutkan oleh Sinclair untuk menandatangani perjanjian tersebut.ย
"Kami sangat menantikan untuk menggunakan data Nielsen untuk membantu kami menunjukkan ROI bagi para pengiklan kami," kata Bob Sinclair, Sr, Presiden Sinclair. "Wawasan ini akan membantu kami merencanakan strategi radio yang paling efektif untuk klien kami, dan menunjukkan nilai radio."
"Kami sangat bersemangat untuk memperluas hubungan kami dengan Sinclair," kata Brad Kelly, Managing Director, Nielsen Audio. "Sebagai pemimpin industri yang telah lama berkecimpung di industri ini, Sinclair terus berinovasi, di tengah banyaknya fragmentasi dan perubahan. Seiring dengan lanskap yang terus berkembang, kami berharap dapat memberdayakan Sinclair dengan alat yang mereka butuhkan untuk lintasan pengukuran di masa depan."
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
