ThinkTV dan Nielsen Memperkenalkan Pengukur Streaming

Auckland, New Zealand — Aug. 21, 2020 — Nielsen and ThinkTV New Zealand are excited to confirm the first step is being taken to measure television audiences across multiple platforms, screens and devices.

Direncanakan akan dimulai pada bulan Oktober ini, 500 pengukur streaming akan diluncurkan di seluruh panel Nielsen Television Audience Measurement (TAM) yang sudah ada dalam jangka waktu 12 hingga 18 bulan. Peningkatan ini, di tahun mendatang, akan mencakup pengukuran penayangan ke semua perangkat berkemampuan internet di rumah tangga selain penayangan TV linear.

Untuk pertama kalinya, pengukuran ini akan menunjukkan berapa banyak orang dan berapa banyak waktu yang dihabiskan di situs Broadcaster Video on Demand dan mengukur penayangan platform video lainnya seperti YouTube dan Netflix. Pada akhirnya, pengenalan pengukur streaming pada panel Nielsen TAM memberikan dasar untuk total penayangan konten bagi penyiar.

Tony Boyte, Nielsen’s Executive Director — “The introduction of a streaming meter measurement to the Nielsen TAM Panel is a major milestone for the New Zealand Media Industry. This technology provides transparency in the measurement of video streaming for broadcasters allowing them to more effectively monetise their content in the future. We’re excited to partner with NZ broadcasters in being one of the first countries around the world to be introducing this new measurement technology.”

Jonathan Symons, Marketing Director, TVNZ — “We’re thrilled to be part of the NZ TV industry that’s bringing streaming meters into the Nielsen panel. We’re seeing significant growth in all things streaming from simulcasting to catch up content to exclusive to OnDemand viewing – and streaming meters are a big step to us further understanding the dynamics of overall broadcast TV and online viewing. Bring it on.”

Glen Kyne, Commercial Director, MediaWorks — “We have all seen television audiences flourish this year; however we also know that our audience is not only watching on the screen, but consuming our great content across all connected devices. For too long, the traditional linear only audience measurement has not reflected the reality of how our audiences engage with us. It’s now time for the industry to unlock the scale of the audiences we serve, no matter how they consume our content, and add value back to the industry by bringing insight and intelligence to our total viewing audience. This is the first step and we are excited to shortly bring you these additional insights to show that television is the most effective platform in driving ROI for our advertisers.”

Steve Bayliss, Chief Creative Officer, Sky — “As SKY progresses on our goal to accelerate our streaming services offer to best meet the changing needs of our customers, it is a very exciting development to have Nielsen, our viewership measurement partner, join us on the journey.”