New York, NY โ Oct. 7, 2020 - Today, Nielsen (NYSE: NLSN) announced that Radio Research Consortium,Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
RRC adalah sebuah perusahaan riset independen dan nirlaba yang bekerja sama dengan Nielsen Inc. untuk menghasilkan estimasi pendengar pasar lokal untuk stasiun radio non-komersial. RRC melayani para manajer stasiun, programmer, pemasaran, dan profesional pengembangan. Didirikan pada tahun 1981 oleh Tom Church sebagai aliansi yang beranggotakan 14 orang, RRC memiliki ratusan pelanggan non-komersial.
โAs a long-term user of Nielsen data, we are looking forward to continuing our relationship as we advance our mission and commitment to provide audience data to non-commercial radio stations,โ said Joanne Church, President of the RRC. โNielsen is an integral part of our capabilities, and we look forward to utilizing the comprehensive insights that Nielsen provides.โ
"Radio Research Consortium memiliki posisi yang unik dalam industri ini, mewakili radio non-komersial, dan kami telah menikmati hubungan yang saling percaya selama bertahun-tahun," ujar Brad Kelly, Managing Director, Nielsen Audio. "Karena lanskap industri terus berkembang, RRC tetap menjadi kolaborator yang berharga, dan kami bersemangat untuk terus memberdayakan mereka dengan wawasan komprehensif yang diperlukan untuk stasiun non-komersial yang dapat digunakan untuk memamerkan penawaran mereka kepada para penjamin emisi dan memenuhi tujuan pemrograman dan pemasaran mereka."
In April, Nielsen announced that RRC could license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM). In August 2019, Nielsen announced the launch of CDM. CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce โbounceโ in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
Konsorsium Penelitian Radio
Joanne Church
jchurch@rrconline.org
301-774-6686
