Layanan Memberikan Wawasan yang Menarik bagi Para Podcaster dan Merek Mencocokkan Pendengar Podcast Berdasarkan Genre dengan Kebiasaan Membeli Mereka
New York, NY-April 27, 2020-Nielsen (NYSE: NLSN) today announced that PodcastOne is now a subscriber to Nielsen’s Podcast Listener Buying Power service. PodcastOne will have access to podcast insights spanning 18 genres and numerous listening preferences that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage. PodcastOne is a leading advertiser supported, on-demand digital audio network, which includes content creation, brand integration and distribution.
Nielsen’s Podcast Listener Buying Power Service, which launched in August 2019, allows clients to see the qualitative profile of their shows using program titles collected from subscribers in order to connect specific types of listeners with advertisers and key brand categories. These connections are a great tool for both ad buyer and seller.
"Nielsen merupakan tambahan alat canggih lainnya untuk gudang sumber daya penelitian kami," kata Sue McNamara, Wakil Presiden Eksekutif Penjualan PodcastOne. "Dengan wawasan ini, kami akan dapat menggunakan analisis pendengar podcast untuk memberikan informasi kepada kami dan klien kami yang akan mempercepat peluang monetisasi. Dengan pemrograman di hampir semua kategori konten, informasi ini akan memberikan kami penelitian yang sangat berharga untuk mengomunikasikan kepentingan kami kepada para pengiklan podcast, dan juga para mitra kami."
"Ketika pendengar melanjutkan pencarian mereka untuk menemukan podcast yang paling menarik dan informatif, PodcastOne berada di garis depan industri ini dan kami dengan senang hati menyambut mereka di Layanan Daya Beli Pendengar Podcast Nielsen," kata Bruce Supovitz, SVP / National Audio Services, Nielsen Audio. "Kami berharap dapat memberdayakan PodcastOne dengan wawasan yang diperlukan untuk memajukan pertumbuhan mereka selanjutnya."
Hanya Nielsen, dengan basis data kategori Scarborough yang luas, yang memiliki jenis koneksi pengiklan dengan podcasting. Layanan Nielsen Podcast Listener Buying Power memiliki kemampuan untuk menangkap hasil untuk program-program tertentu dan menghubungkannya dengan lebih dari 2.000 kategori ritel/rencana pembelian dan ratusan pengiklan dengan nama-nama merek tertentu seperti perusahaan asuransi, otomotif, restoran cepat saji, peritel perlengkapan rumah tangga, dan banyak lagi. Laporan yang mudah digunakan ini dihasilkan dari perangkat lunak berbasis web dan memiliki rilis data dua kali per tahun.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About PodcastOne PodcastOne, (www.PodcastOne.com) the nation’s leading advertiser-supported podcast network, was founded by Norman Pattiz, founder of radio-giant Westwood One. The network currently hosts more than 300 of today’s most popular podcasts, including Adam Carolla, Shaquille O’Neal, Steve Austin, Kaitlyn Bristowe, A&E’s Cold Case Files and I Survived…, Spencer and Heidi Pratt, Tip “T.I.” Harris, Heather and Terry Dubrow, Trisha Paytas, LadyGang, Dr. Drew, Chael Sonnen, Rich Eisen, and hundreds more.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
brigit.hennaman@nielsen.com
917-224-8246
