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Lebih dari 37 Juta Pemirsa Menyaksikan Pidato Kenegaraan Tahun 2020

2 minute read | February 2020

Estimasi Pemirsa Televisi

New York, NY โ€” Feb. 5, 2020 โ€” Diperkirakan 37,2 juta orang menyaksikan pidato kenegaraan Presiden Donald Trump di Washington, D.C., pada hari Selasa, 4 Februari 2020.

Meskipun cakupannya bervariasi menurut jaringan, 12 menayangkan liputan langsung dari sekitar pukul 21.00 hingga 22.30 ET.

Dalam hal sifat sosial dari pidato tersebut, terdapat 14,1 juta total interaksi di Facebook, Instagram, dan Twitter tentang State of the Union pada 4 Februari 2020, menjadikannya sebagai siaran langsung paling sosial pada hari itu.

Activity for the program peaked at 10:31 p.m. ET with 92,000 Twitter interactions as social media reacted to Speaker of the House Nancy Pelosi ripping up President Donald Trumpโ€™s speech. The most engaging owned account associated with the State of the Union was President Donald Trump, whose 9 posts generated 1.3 million engagements.

Bagan di bawah ini menyoroti jumlah rata-rata penonton untuk jaringan yang menayangkan alamat tersebut.

Tentang Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโ€™s happening now, whatโ€™s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโ€™s population. For more information, visit www.nielsen.com.

Contact

Nielsen

Michael Receno

michael.receno@nielsen.com

Nielsen

Sal Tuzzeo

sal.tuzzeo@nielsen.com