Rekan-rekan Nielsen berkumpul di seluruh dunia untuk merayakan planet kita dalam rangka Pekan Bumi sekali lagi tahun ini untuk menghormati Hari Bumi. Kami mendedikasikan satu minggu penuh untuk fokus pada upaya-upaya ramah lingkungan, menemukan pendekatan-pendekatan baru untuk meningkatkan dampak positif terhadap lingkungan, dan berkolaborasi dalam aksi-aksi yang paling relevan untuk meningkatkan kesadaran tentang urgensi perubahan iklim dan keadilan lingkungan.
Dengan adanya tantangan yang ditimbulkan oleh pandemi global COVID-19, kami telah menyesuaikan cara kami hidup dan beroperasi untuk menemukan cara-cara baru dalam berinteraksi dengan diri sendiri, tetangga, komunitas, dan lingkungan kami. Beradaptasi sangat penting dalam membantu kami tetap terhubung di saat kami terpaksa harus terpisah secara fisik. Karena adanya perintah untuk berlindung di tempat di seluruh dunia, kami merayakan Pekan Bumi di rumah, di komunitas kami, dan secara online.
For our seventh annual celebration, Nielsen Green created ‘Earth Week and Me,’a list of ideas for associates to activate wherever they may be. The list included ways to reduce emissions at home, offer a space for creativity and family connections through a global #BlueMarble art challenge, volunteer online, and donate to local nonprofits. Associates also had the option of starting a pro bono project through Nielsen Cares, finding ways to use Nielsen data, skills and information for nonprofit organizations, as part of Nielsen’s $10 million annual pledge to pro bono work and in-kind giving.
Dan dengan itu, rekan kerja kami dari seluruh dunia bergerak maju-tanpa gentar dan berkomitmen-memimpin dan berpartisipasi dalam berbagai upaya untuk memperingati Pekan Bumi. Kami memulai pengomposan di rumah, mempelajari cara-cara baru untuk mendaur ulang di rumah kami dan memimpin sesi aktivitas online untuk melibatkan orang lain, berjanji untuk 'Rabu vegan', mematikan lampu selama satu jam setiap hari, memungut sampah saat kami melakukan 'social distancing', menanam benih dan anakan pohon, serta memimpin upaya peningkatan kesadaran lingkungan hidup melalui newsletter dan webinar online yang menghubungkan kami dengan pihak-pihak lain untuk mendiskusikan berbagai aspek perubahan iklim.
This Earth Week, many of our efforts also focused on building and preserving community health. We used scrap paper to put #heartsinthewindow to thank all frontliners and cheer up passersby, involved youth to send letters of gratitude to hospitals, ran food drives for local domestic violence prevention agencies and raised funds for nonprofits that focus on global social and environmental relief efforts.
With the COVID-19 pandemic causing massive shifts in food production and supply chains, and continuing to have a critical impact on the global environmental footprint, we also strove to initiate discussions with our 40,000+ associates on food security and the need to reduce food waste. We hosted an internal-facing global webinar focused on the evolving food systems in the time of COVID-19, partnering with ReFED, a global non-profit working to advance solutions to reduce food waste. The conversation covered the impact of COVID-19 on food availability and health, and how individual actions and organizational strategies can drive our socio-environmental advocacy. Closing our Earth Week celebration with this discussion added another layer to Nielsen’s ongoing ESG commitment as a responsible corporate citizen and the importance to minimize the impact of climate change on our business and the communities where we live and operate.
“This year marks the 50th anniversary of Earth Day; truly a time to honor the journey of the many environmental activists, social advocates, and human rights defenders who continue to fight for climate justice despite the pandemic,” said Yamini Dixit, Director, Global Responsibility & Sustainability. “This is a time to temper caution with courage, and fear with compassion. As one company, Nielsen is in it together with our collective power and passion to serve our communities and our world.”
