Memahami Konsumen Berdasarkan Ciri-ciri Kepribadian adalah Titik Terang Baru untuk Penargetan Iklan
HONG KONG, May 11, 2020โ Nielsen Media today announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsenโs proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better.
In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global psychographic personality test that has been taken by over 40 million people. VisualDNA enables Innity to run personality-based marketing campaigns with highly customized messages, all with the grand goal to enhance ad resonance and boost campaign performance. Depending on campaign types, marketers can target audiences by demographics, lifestyle, brand preference, personality and shopping personality.
Data audiens kepribadian dan kepribadian belanja adalah komponen inti dari peluncuran VisualDNA. Sementara beberapa konsumen terus mencari ide-ide baru dan kesempatan untuk mencoba merek-merek baru, konsumen lainnya cenderung lebih resisten terhadap perubahan. Data audiens berbasis kepribadian memungkinkan merek untuk menargetkan konsumen dengan lebih tepat berdasarkan motivasi dan kebiasaan individu yang merupakan sifat dasar manusia yang beragam. Dengan demikian, anggaran iklan dapat dibelanjakan dengan lebih tepat dan bijaksana.
"Dalam beberapa tahun terakhir, Nielsen Media telah berfokus pada pengembangan aset data milik Nielsen dan VisualDNA merupakan peluncuran produk utama. VisualDNA sangat kuat dalam arti bahwa produk ini memberikan pemasar kemampuan untuk menargetkan berdasarkan motivasi dan kebiasaan individu, sehingga meningkatkan akurasi penargetan. Akurasi penargetan yang lebih tinggi ini sangat berharga untuk memastikan kesuksesan pemasaran di tengah kondisi pasar yang menantang," ujar Clare Lui, Vice President, Media, Nielsen Hong Kong.
โSince inception, Innityโs main objective is to deliver a diverse range of data drivers, interactive and engaging solutions to advertisers. Our exclusive partnership with Nielsen and its VisualDNA product, further strengthen our motto of bringing the right message to the right audience at the right time. VisualDNA helps advertisers to understand consumersโ mindset and in return ensure successful marketing initiatives,” said, Andrew Lim, Managing Partner, Innity Hong Kong.
TENTANG INNITY
Innity is a leading online media company in Asia that offers best in class data-driven ad tech solutions that combines creative programmatic, ad-serving, data management, audience targeting, and high-quality user engagement to publishers and some of the world’s largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea with over 300 staff to-date
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Nielsen Hong Kong
Tiffany Tsang
tiffany.tsang.consultant@nielsen.com
+852 28803428 / 9243 8853
