Stasiun Televisi Lokal untuk Memanfaatkan Rangkaian Lengkap Solusi TV
New York, NY – April 9, 2020 – Nielsen (NYSE: NLSN) and E.W. Scripps Company ย (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations,ย including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsenโs Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.ย
"Karena pengukuran lokal menjadi semakin kompleks, kami senang dapat menyertakan data Nielsen dalam rangkaian alat yang komprehensif yang kami gunakan di semua pasar kami," kata Brian Lawlor, Presiden Media Lokal di Scripps. "Dengan Nielsen sebagai mitra kami, kami yakin Scripps akan terus memberikan layanan dan keahlian terbaik kepada pemirsa kami, mitra periklanan kami, dan komunitas yang kami layani."ย
"Scripps adalah salah satu lembaga penyiaran yang paling inovatif di industri ini dan merupakan pemimpin dalam memberikan akses kepada para pengiklan ke pemirsa di seluruh platform tradisional dan digital," ujar Catherine Herkovic, Managing Director dan EVP, Nielsen Local. "Kami sangat senang dapat melanjutkan hubungan jangka panjang kami dengan Scripps dan berkolaborasi untuk mencari cara terbaik dalam memonetisasi pemirsa utamanya dengan menggunakan rangkaian solusi kami yang unik."
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
About Scripps The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nationโs fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multi platform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, โGive light and the people will find their own way.โ
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
The E.W. Scripps Company
Kari Wethington
Kari.wethington@scripps.com
513-977-3763
