Estimasi Pemirsa Televisi
New York, NY โ Oct. 8, 2020 โ An estimated 57.9 million people tuned in to watch the first and only vice presidential debate of the 2020 election on Wednesday, Oct. 7, 2020. The debate was hosted at the University of Utah in Salt Lake City, Utah, and featured Democratic Vice Presidential Nominee Kamala Harris and Republican Vice Presidential Nominee Mike Pence.
Meskipun cakupannya bervariasi menurut jaringan, 18 mengudara secara langsung atau rekaman tunda dari sekitar pukul 21.00 ET hingga 23.00 ET.
Grafik di bawah ini menyoroti jumlah rata-rata penonton untuk jaringan-jaringan ini. Penting untuk dicatat bahwa penayangan di luar rumah (OOH) serta penayangan TV yang terhubung (CTV) disertakan dalam angka total tahun 2020 untuk panduan ini. Kontribusi yang berasal dari CTV dapat mencapai 11% untuk acara politik yang disiarkan di televisi.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Michael Receno
Michael.Receno@Nielsen.com
Sal Tuzzeo
Sal.Tuzzeo@Nielsen.com
