Estimasi Pemirsa Televisi
Diperkirakan 56,9 juta orang menyaksikan liputan pemilihan presiden AS 2020 pada jam tayang utama pada hari Selasa, 3 November 2020.
Meskipun cakupannya bervariasi menurut jaringan, 21 jaringan menayangkan liputan langsung dari sekitar pukul 20.00 ET hingga 23.00 ET.
Grafik di bawah ini menyoroti jumlah rata-rata pemirsa yang menonton untuk jaringan-jaringan ini. Penting untuk dicatat bahwa penayangan di luar rumah (OOH) serta penayangan TV yang terhubung (CTV) disertakan dalam angka total tahun 2020 untuk saran peringkat televisi (TV) ini. Kontribusi yang berasal dari CTV dapat mencapai 11% untuk acara politik yang disiarkan di televisi.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Michael Receno
Michael.Receno@Nielsen.com
Sal Tuzzeo
Sal.Tuzzeo@Nielsen.com
