IPG Mediabrands Is First Agency Client To Subscribe To Nielsen Podcast Listener Buying Power Service

Layanan ini memberikan wawasan yang menarik bagi para podcaster dan merek yang sesuai dengan pendengar podcast berdasarkan genre dan kebiasaan pembelian mereka

New York, NY – Jan. 29, 2020 – Nielsen (NYSE: NLSN) today announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix. 

IPG akan memiliki akses ke wawasan podcast yang mencakup 18 genre dan lebih dari 90 judul podcast individu yang dapat dirujuk silang di antara berbagai pola perilaku pembelian konsumen dan penggunaan layanan. 

Now, with 10 podcast companies subscribing, Nielsen’s Podcast Listener Buying Power Service, which launched in August 2019, allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.

Hanya Nielsen, dengan basis data kategori Scarborough yang luas, yang memiliki jenis koneksi pengiklan dengan podcasting. Layanan Nielsen Podcast Listener Buying Power memiliki sampel efektif lebih dari 35.000 responden, dengan kemampuan untuk menangkap hasil untuk program-program tertentu. Layanan ini juga menampilkan wawasan tentang pendengar podcast di 18 genre podcast, lebih dari 2.000 kategori ritel/rencana untuk membeli, dan ratusan pengiklan dengan nama merek tertentu seperti perusahaan asuransi, otomotif, restoran cepat saji, peritel perlengkapan rumah tangga, dan banyak lagi. Laporan yang mudah digunakan ini dihasilkan dari perangkat lunak berbasis web dan memiliki rilis data dua kali per tahun. 

“IPG Mediabrands is redefining how media, technology and data power our client’s marketing in today’s dynamic marketplace,” said Brian Hughes, EVP of Audience Intelligence and Strategy at MAGNA. “We are excited about the value that this data will provide in servicing all of the agencies with the insights and intelligence paramount for the success of monetization opportunities. This is beneficial to us, and the industry as a whole, as the rapidly growing podcast industry is requiring meaningful data to make sense of listenership.” 

“We are delighted to welcome IPG Mediabrands as our first agency client to subscribe to Nielsen’s Podcast Listener Buying Power Service,” said David Hohman, EVP & Managing Director for Nielsen Global Media’s demand-side business. “IPG Mediabrands integrates speed, agility and data smarts into every aspect of their business. As they continue to keep pace with changing consumer behavior, we look forward to empowering them with insights that will propel their clients’ business forward and maximize campaign spend to its full potential.”