Perjanjian Mencakup Layanan Rating TV Lokal, Audio, dan Rating Digital untuk 22 Pasar Entravision yang Mayoritas Berbahasa Spanyol
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
"Karena Entravision terus melibatkan konsumen Hispanik dan Latin, sangat penting bahwa stasiun televisi kami dilengkapi dengan baik untuk menyediakan pengukuran pemirsa berbahasa Spanyol saat kami menjalankan strategi multi-platform kami," kata Karl A. Meyer, CRO Entravision. "Kemampuan Nielsen untuk mengukur pemirsa berbahasa Spanyol merupakan faktor penting dalam keputusan ini, karena tidak ada perusahaan lain yang secara langsung mengukur pemirsa over-the-air atau memiliki komitmen untuk merepresentasikan pemirsa Hispanik secara penuh."
Entravision juga mengutip komitmen Nielsen untuk meningkatkan metodologi dan kemampuan untuk mengukur audiens dalam lanskap media yang terpecah-pecah sebagai pertimbangan penting dalam memilih Nielsen.
"Entravision adalah perusahaan media global yang dikenal sebagai perusahaan media yang melibatkan pemirsa Latino di Amerika Serikat, Meksiko dan pasar-pasar lain di Amerika Latin dan merupakan pemimpin industri di pasar Hispanik," ujar Catherine Herkovic, EVP dan Managing Director, Nielsen Local TV. "Kami sangat senang dapat memperluas hubungan kami dengan Entravision. Nielsen berkomitmen untuk mengukur jumlah pemirsa, dan memastikan keterwakilan pemirsa secara penuh. Nielsen memiliki dedikasi yang sama dengan Entravision terhadap keberagaman, dan telah melakukan investasi yang signifikan dalam bisnis televisi lokal yang mendukung hal ini. Nielsen adalah satu-satunya perusahaan yang dapat menawarkan pengukuran jumlah pemirsa yang benar dan menangkap pemirsa yang beragam."
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
Contact
Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246
