New York, NY – Oct. 29, 2020 โ Nielsen (NYSE: NLSN) and Cunningham Broadcasting Inc. in Baltimore, Md., have reached a multi-year renewal agreement for local TV measurement. Cunningham Broadcasting is subscribing to local market data for stations including WATM-ABC, WWCP-FOX (Johnstown-Altoona-St College PA) and WTAT-FOX (Charleston-SC).ย The new agreement also includes the industry leading Nielsen Scarborough local qualitative service.
"Kami sangat senang dapat bekerja sama lagi dengan Nielsen," kata Michael Anderson, Presiden Cunningham Broadcasting Inc. "Rangkaian produk dan layanan ini akan sangat bermanfaat bagi kami dan klien kami."ย
Stasiun Cunningham berkomitmen pada layanan masyarakat dan urusan publik melalui berita lokal, cuaca, olahraga, dan program orisinal di seluruh platform siaran tradisional dan digital di Pennsylvania dan Carolina Selatan.
"Kami sangat senang menyambut WATM-ABC, WWCP-FOX dan WTAT-FOX kembali ke Nielsen dan kemampuan pengukuran data pemirsa TV Lokal kami yang telah ditingkatkan, dan kami berharap dapat bekerja sama dengan mereka untuk mendukung kesuksesan mereka di masa-masa yang belum pernah terjadi sebelumnya ini," ujar Catherine Herkovic, EVP dan Direktur Pelaksana, Nielsen Local. "Data inti kami, serta informasi kualitatif Scarborough, akan membantu mereka dalam membantu para pengiklan lokal untuk mengetahui di mana mereka dapat menemukan target konsumen mereka.
โWe also recently announced the addition of Comcast return-path data (RPD) to measurement in 47 RPD+ markets effective in January 2021,” added Herkovic. “The addition of these data to the measurement of these markets brings increased sample size and stability as well as reliability of the data. With Nielsenโs currency-grade, representative measurement, the stations will be well positioned to demonstrate the full value of their linear, over-the-air and digital audiences to accelerate growth.โ
Last October, Nielsen announced that it had completed a major transformation of its Local Television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of enhanced currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.ย
Tentang Nielsen
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Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโs happening now, whatโs happening next, and how to best act on this knowledge.
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Dawn Rowan
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