Scott N. Brown, Nielsen’s GM of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at No. 12 on this year’s list, along with other well-known CEOs and C-suite level executives from prominent companies in the media industry.
Broadcasting+Cable’s “2020 Watch List” recognizes trailblazers in the television industry who are leading the charge in redefining television for the future.
"Tahun 2020 merupakan tahun yang penuh tantangan bagi semua orang, namun terlepas dari itu, sebagai sebuah industri, kami telah mampu mencapai hal-hal besar yang telah membantu kami mendefinisikan ulang pengukuran audiens untuk masa depan yang lebih baik. Saya merasa terhormat bisa masuk dalam daftar ini di antara para pemikir terbaik di industri kami yang berdedikasi untuk membuat konten dan iklan menjadi lebih MENARIK setiap harinya."
Scott N. Brown, GM, Pengukuran Audiens
Since becoming general manager of Nielsen’s audience measurement in August 2020, Scott has led the charge in transforming Nielsen’s approach to audience measurement. He has stewarded Nielsen’s digital transformation vision, the inclusion of addressable measurement into the national TV currency, while expanding CTV coverage of additional smart TV manufacturers dan digital-first platforms. These strategic changes have helped build momentum for Nielsen’s complete overhaul of its measurement system and the introduction of the company’s vision for cross-media measurement, Nielsen ONE.
"Saat ini, lebih dari sebelumnya, pengiklan dan penerbit membutuhkan pengukuran yang mendorong metrik yang lebih komparatif dan komprehensif di seluruh platform. Dengan Nielsen ONE, kami menggandakan upaya kami untuk memberikan solusi lintas media yang dapat digunakan oleh seluruh industri. Kami sangat antusias untuk bekerja sama dengan industri ini untuk mewujudkannya," ujar Scott.
Prior to being named general manager of audience measurement, Nielsen’s flagship products, Scott served as Nielsen Global Media’s Chief Technology Officer (CTO) for measurement. As CTO, he transformed the infrastructure and modernized television audience measurement by migrating its TV ratings systems to the cloud.
