DIEMEN – June 3, 2019 – As of today, Nielsen is expanding the measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Greece, Hong Kong, Hong Kong, Hungary, India, Indonesia, Ireland, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and United Arab Emirates.
Pengukuran dalam aplikasi YouTube melalui Nielsen Digital Ad Ratings telah tersedia di AS, Australia, Kanada, Prancis, Jerman, Italia, Jepang, dan Inggris. Dengan ekstensi ini, Nielsen akan dapat mengukur iklan YouTube di browser web desktop dan seluler di 34 negara. Hal ini memberikan pemasar wawasan yang independen dan komprehensif tentang jangkauan kampanye online di YouTube di semua perangkat.
With this expansion, Nielsen Digital Ad Ratings customers will have access to data about age and gender of consumers who see advertising via YouTube’s mobile app, as well as information about reach, frequency and Gross Rating Points (GRPs). YouTube ads measure uses the same methodology used for other apps in Digital Ad Ratings. As a result, both media buyers and sellers are able to use truly comparable and deduplicated, people-based metrics in their media planning and execution.
Dengan Nielsen Digital Ad Ratings, penerbit, pengiklan, dan agensi media dapat lebih memahami audiens mereka di YouTube dengan memanfaatkan metrik yang serupa dengan yang digunakan di televisi.
โWith more people watching video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is critical to getting a complete picture of media usage, especially as YouTube is ahead of much of the mobile video advertising in these countries. takes into account,” said Denis Rochat, Media Leader, Nielsen Benelux . โWe are proud to provide the market with independent insight into the reach of online campaigns on YouTube in the context of broader video consumption.โ
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Contact
Stephanie Manning
stephanie.manning@nielsen.com
