Besok, Mahkamah Agung AS akan mendengarkan argumen tentang apakah pemerintah dapat menambahkan pertanyaan tentang kewarganegaraan pada sensus 2020. Dengan menambahkan pertanyaan baru ini, para penggugat dalam kasus ini berpendapat bahwa partisipasi dalam sensus akan ditekan, sehingga menyebabkan kekurangan jumlah yang signifikan.
At Nielsen, weโve worked with data for almost 100 years. We know data science. And we know that adding an untested question to this census is bad science and will likely lead to a significant undercount of the U.S. population. In particular, we believe that young, multicultural peopleโa consumer segment that will be the main driver of economic growth for the next decadeโare at great risk of being underrepresented.
To that end, weโve filed a โfriend of the courtโ brief with the Supreme Court supporting the exclusion of a citizenship question to the 2020 decennial census. Weโve outlined our concerns that such a question could present for businesses today in an Op-Ed in the New York Times.
Tujuan dilakukannya sensus setiap 10 tahun sekali adalah untuk mendapatkan jumlah populasi yang lengkap dan akurat di negara kita. Jika pemerintah berhasil menambahkan pertanyaan kewarganegaraan pada sensus 2020, sensus tersebut akan berisi data yang cacat yang akan berdampak luas pada perdagangan dan media AS, bisnis ritel, dan barang kemasan konsumen. Miliaran dolar akan mengikuti perhitungan ini.
Nielsen, in particular, relies on the U.S. Census data. We use it at a town-by-town, block-by-block level to determine the makeup of our measurement panels. In turn, this data allows us to provide measurement and analytics services to our clients. It is our panel participantsโrepresentative of their particular demographics, including race, age, gender, socioeconomic class, and other characteristicsโtogether with large data sets, that allow us to project the ratings of a particular piece of video content, the market share of a beverage manufacturer, or what products to stock and where to site physical stores.
Nielsen is the gold standard when it comes to measurement and data science. Our rigorous methodology allows us to measure what people watch, buy and listen to while accurately representing U.S. diversity. Thatโs why weโre committed to advocating for a sound research approach to the Census. If the U.S. Census data is inaccurate, businesses won’t know their customers existโthey wonโt plan for them and wonโt reach them, leaving perhaps hundreds of millions of dollars on the table.
Salah satu alasan saya bangga memimpin Nielsen adalah karena kami menerapkan prinsip-prinsip ilmu data yang tepercaya dan adil. Kami menghabiskan jutaan dolar untuk memastikan bahwa setiap orang terwakili dalam pengukuran kami. Untuk menjaga integritas data populasi negara kita, sangat penting bahwa tidak ada seorang pun yang dihalangi untuk menyelesaikan sensus. Menghitung setiap orang akan membuat perbedaan besar di dunia.
To read this article in Spanish, visit our Latinx community site.
